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Eau Thermale Avène
The Avène Tolerance Control Soothing Skin Recovery Cream was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $26.60 to $40.00 against an MSRP/MAP of $40.00. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$26.60
MAX PRICE ($)
$40.00
AVG PRICE ($)
$36.50
SEVERE EROSION
33.50%
MSRP/MAP ($)
$40.00
The product is currently selling at $40.00, following a peak of $40.00 during the tracking period. Compared to its MSRP of $40.00, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $40.00 +$0.00 | 29(100%) | 0.00% |
2PLovelySkin Inc | New | $40.00 +$0.00 | 0(0%) | 0.00% |
3PLovelySkin Inc | New | $40.00 +$0.00 | 0(0%) | 0.00% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Recovering
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price fell to a floor of $26.60 before recovering to $40.00. It entered the period already $8.00 below MSRP ($40.00), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $36.50 · 29 Buy Box Wins · ↑ rising
29d · avg $40.00 · 0 Buy Box Wins · stable
5d · avg $40.00 · 0 Buy Box Wins · stable
$13.40
Severe · 33.5% below MSRP
Severe erosion — floor is $13.40 (33.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled
3P activity is limited to 1 seller — controlled.
Amazon.com
1P · 29 wins · $40.00
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $40.00, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $26.60, which is 33.5% below MSRP ($40.00).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 33.5% below MSRP ($40.00).