Categories/Moisturizers/BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B0BJ74DJXG
BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz

BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz

Byoma

The BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $11.24 to $14.99 against an MSRP/MAP of $14.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$11.24

MAX PRICE ($)

$14.99

AVG PRICE ($)

$14.35

SEVERE EROSION

25.02%

MSRP/MAP ($)

$14.99

Price erosion from MSRP25.02% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $13.99, following a peak of $14.99 during the tracking period. Compared to its MSRP of $14.99, the current price reflects a minimal variance of 6.7% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 28d

1P leads with 100% of Buy Box days

1P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$13.99
−$1.00
28(100%)
6.67%
3PBe-Zone
New
$30.60
+$15.61
0(0%)
-104.14%
The Buy Box for BYOMA Moisturizing Gel Cream - Barrier Repair Cream/Gel Face Lotion with Niacinamide and Green Tea - Ceramide Face Moisturizer for Dry Skin - Alcohol Free, Oil Free Face Moisturizer - 1.69 fl. oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 28 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $14.99

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Eroding

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/18

Buy-box price declined from $14.99 to $13.99 — a $1.00 drop over 28 days. Price opened right at MSRP ($14.99). Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PAmazon.com

28d · avg $14.35 · 28 Buy Box Wins · ↓ falling

3PBe-Zone

18d · avg $30.60 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$3.75

Severe · 25.0% below MSRP

Severe erosion — floor is $3.75 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 28 wins · $13.99

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $13.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $11.24, which is 25.0% below MSRP ($14.99).

2

Escalate directly with Amazon — The lowest price has dropped to $11.24, which is 25.0% below MSRP ($14.99).