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Centellian 24
The CENTELLIAN 24 Expert Madeca Cream Active Renew PDRN (Firming Cream, 1.69 fl oz) – Elasticity, Soothing & Hydrating Face Moisturizer with TECA-PDRN, Hyaluronic Acid & Glutathione, Korean Skin Care was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $21.66 to $38.00 against an MSRP/MAP of $38.00. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$21.66
MAX PRICE ($)
$38.00
AVG PRICE ($)
$29.97
SEVERE EROSION
43.00%
MSRP/MAP ($)
$38.00
The product is currently selling at $38.00, following a peak of $38.00 during the tracking period. Compared to its MSRP of $38.00, the current price is at or above MSRP — no erosion detected.
Buy Box Share
2P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PCENTELLIAN 24 Official· Top | New | $38.00 +$0.00 | 28(97%) | 0.00% |
2PNaisuu | New | $34.20 −$3.80 | 0(0%) | 10.00% |
Peak Seller Pressure
2 sellers on Jun 28
Price held at $38.00
Price Trend
Recovering
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 06/12
Buy-box price fell to a floor of $21.66 before recovering to $38.00. It entered the period already $3.80 below MSRP ($38.00), before any crowding pressure arrived. Seller count peaked at 2 on 06/28 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
Since Jun 28 · $34.2010.0% below MAP · 0 Buy Box Wins
No sellers exited in recent period.
28d · avg $29.97 · 28 Buy Box Wins · ↑ rising
$16.34
Severe · 43.0% below MSRP
Severe erosion — floor is $16.34 (43.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean · +1 new
No 3P sellers detected — the channel is clean.
CENTELLIAN 24 Official
2P · 28 wins · $38.00
Buy-box is controlled — CENTELLIAN 24 Official (2P) leads with 28 wins at $38.00, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $21.66, which is 43.0% below MSRP ($38.00).
Escalate directly with Amazon — The lowest price has dropped to $21.66, which is 43.0% below MSRP ($38.00).