Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Cerave
The CeraVe Anti-Aging Face Cream SPF 30, Anti-Wrinkle Retinol Cream with Hyaluronic Acid and Ceramides, 1.76 oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.79 to $23.86 against an MSRP/MAP of $27.99. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$23.79
MAX PRICE ($)
$23.86
AVG PRICE ($)
$23.84
MODERATE EROSION
15.01%
MSRP/MAP ($)
$27.99
The product is currently selling at $23.86, following a peak of $23.86 during the tracking period. Compared to its MSRP of $27.99, the current price reflects a moderate variance of 14.8% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $23.86 −$4.13 | 29(100%) | 14.76% |
3PMr. Medical | New | $25.71 −$2.28 | 0(0%) | 8.15% |
Peak Seller Pressure
2 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price held flat at $23.86 throughout the tracking period. It entered the period already $4.13 below MSRP ($27.99), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $23.84 · 29 Buy Box Wins · stable
29d · avg $25.71 · 0 Buy Box Wins · stable
$4.20
Significant · 15.0% below MSRP
Significant erosion — floor is $4.20 (15.0%) below MSRP; the pricing anchor is under real pressure.
1 3P sellers
Controlled
3P activity is limited to 1 seller — controlled.
Amazon.com
1P · 29 wins · $23.86
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $23.86, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $23.79, which is 15.0% below MSRP ($27.99).
Escalate directly with Amazon — The lowest price has dropped to $23.79, which is 15.0% below MSRP ($27.99).