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Cerave
The CeraVe Oil Control Moisturizing Gel-Cream, Face Moisturizer for Oily Skin, Niacinamide, Hyaluronic Acid & Oil Absorbing Technology To Rebalance Oily Skin, Non-Comedogenic, Fragrance Free & Oil-Free was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $14.28 to $16.18 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$14.28
MAX PRICE ($)
$16.18
AVG PRICE ($)
$15.68
SEVERE EROSION
28.56%
MSRP/MAP ($)
$19.99
The product is currently selling at $14.28, following a peak of $16.18 during the tracking period. Compared to its MSRP of $19.99, the current price reflects a severe variance of 28.6% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $14.28 −$5.71 | 29(100%) | 28.56% |
Peak Seller Pressure
1 sellers on Jun 2
Price Trend
Eroding
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price declined from $15.99 to $14.28 — a $1.71 drop over 29 days. It entered the period already $4.00 below MSRP ($19.99), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $15.68 · 29 Buy Box Wins · ↓ falling
$5.71
Severe · 28.6% below MSRP
Severe erosion — floor is $5.71 (28.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
Amazon.com
1P · 29 wins · $14.28
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $14.28, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $14.28, which is 28.6% below MSRP ($19.99).
Escalate directly with Amazon — The lowest price has dropped to $14.28, which is 28.6% below MSRP ($19.99).