Categories/Moisturizers/Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 12024546
Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz

Cetaphil

The Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $15.97 against an MSRP/MAP of $18.21. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$15.97

MAX PRICE ($)

$15.97

AVG PRICE ($)

$15.97

MODERATE EROSION

12.30%

MSRP/MAP ($)

$18.21

Price erosion from MSRP12.30% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $15.97, following a peak of $15.97 during the tracking period. Compared to its MSRP of $18.21, the current price reflects a moderate variance of 12.3% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller2P 2 sellers3P 7 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$15.97
−$2.24
25(100%)
12.30%
3PWisermerchant
New
$21.68
+$3.47
0(0%)
-19.06%
2PTLB Limited
New
$22.69
+$4.48
0(0%)
-24.60%
3PVitabox
New
$21.79
+$3.58
0(0%)
-19.66%
3PSundance Beauty
New
$21.80
+$3.59
0(0%)
-19.71%
3PHey Pharma
New
$21.80
+$3.59
0(0%)
-19.71%
2PKav Sales
New
$15.72
−$2.49
0(0%)
13.67%
3PThrifty White Health
New
$20.45
+$2.24
0(0%)
-12.30%
3PVesstar
New
$16.92
−$1.29
0(0%)
7.08%
3PiHerb
New
$23.93
+$5.72
0(0%)
-31.41%
The Buy Box for Cetaphil Daily Facial Moisturizer Lotion, Broad Spectrum SPF 50, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days. Only 1 of 10 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $18.21

Peak Seller Pressure

9 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.08/day avg · -2 net

Peak +1 on 06/11

Buy-box price held flat at $15.97 throughout the tracking period. It entered the period already $2.24 below MSRP ($18.21), before any crowding pressure arrived. Seller count peaked at 9 on 06/02, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PThrifty White Health

Last Jun 26 · $20.45 · 0 Buy Box Wins

2PTLB Limited

Last Jun 12 · $22.69 · 0 Buy Box Wins

Persistent (8)
1PWalmart.com

25d · avg $15.97 · 25 Buy Box Wins · stable

3PVitabox

25d · avg $21.79 · 0 Buy Box Wins · stable

3PSundance Beauty

25d · avg $26.09 · 0 Buy Box Wins · ↓ falling

3PHey Pharma

25d · avg $23.62 · 0 Buy Box Wins · ↓ falling

2PKav Sales

25d · avg $15.49 · 0 Buy Box Wins · stable

3PiHerb

25d · avg $23.73 · 0 Buy Box Wins · stable

3PWisermerchant

20d · avg $21.75 · 0 Buy Box Wins · stable

3PVesstar

17d · avg $16.21 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$2.24

Significant · 12.3% below MSRP

Significant erosion — floor is $2.24 (12.3%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

7 3P sellers

Swarming · 2 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Walmart.com

1P · 25 wins · $15.97

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $15.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $15.97, which is 12.3% below MSRP ($18.21).

3

Escalate directly with Walmart — The lowest price has dropped to $12.79, which is 12.3% below MSRP ($18.21).