Categories/Moisturizers/Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz

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walmart.comID 10317222
Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz

Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz

Cetaphil

The Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz was tracked for 24 day(s). During this period, the Buybox price ranged between Buy box price ranged from $13.97 to $14.97 against an MSRP/MAP of $14.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$13.97

MAX PRICE ($)

$14.97

AVG PRICE ($)

$14.93

MINIMAL EROSION

6.68%

MSRP/MAP ($)

$14.97

Price erosion from MSRP6.68% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $14.97, following a peak of $14.97 during the tracking period. Compared to its MSRP of $14.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P96% · 23d
2P4% · 1d

1P leads with 96% of Buy Box days

1P 1 seller2P 3 sellers3P 5 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$14.97
+$0.00
23(96%)
0.00%
2PZing llc
New
$13.40
−$1.57
1(4%)
10.49%
3PiHerb
New
$23.93
+$8.96
0(0%)
-59.85%
2PCurbside Companion, LLC
New
$14.97
+$0.00
0(0%)
0.00%
2PKav Sales
New
$14.99
+$0.02
0(0%)
-0.13%
3PThrifty White Health
New
$20.45
+$5.48
0(0%)
-36.61%
3PAmericaRx Smart Shop
New
$14.99
+$0.02
0(0%)
-0.13%
3PVesstar
New
$14.99
+$0.02
0(0%)
-0.13%
3PJ&C Retail Deals
New
$13.95
−$1.02
0(0%)
6.81%
The Buy Box for Cetaphil Daily Facial Moisturizer Lotion for Sensitive Skin Care, Broad Spectrum SPF 15, 4 fl oz is primarily held by Walmart.com (1P) with a 96% share, winning the Buy Box for 23 out of 24 tracked days. Only 2 of 9 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $14.97

Peak Seller Pressure

9 sellers on Jun 25

Price held at $14.97

Price Trend

Recovering

0.0% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +2 on 06/25

Buy-box price fell to a floor of $13.97 before recovering to $14.97. It entered the period already $1.00 below MSRP ($14.97), before any crowding pressure arrived. Seller count peaked at 9 on 06/25 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 24-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (9)
1PWalmart.com

24d · avg $14.97 · 23 Buy Box Wins · stable

2PZing llc

22d · avg $13.48 · 1 Buy Box Wins · ↓ falling

2PCurbside Companion, LLC

24d · avg $15.35 · 0 Buy Box Wins · ↓ falling

2PKav Sales

24d · avg $15.29 · 0 Buy Box Wins · stable

3PThrifty White Health

24d · avg $20.45 · 0 Buy Box Wins · stable

3PiHerb

24d · avg $23.74 · 0 Buy Box Wins · stable

3PVesstar

15d · avg $15.94 · 0 Buy Box Wins · ↓ falling

3PAmericaRx Smart Shop

14d · avg $15.23 · 0 Buy Box Wins · stable

3PJ&C Retail Deals

6d · avg $12.97 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$1.00

Moderate · 6.7% below MSRP

Moderate erosion — floor price is $1.00 (6.7%) below MSRP and slipping.

Seller Activity

5 3P sellers

Crowded

5 third-party sellers active — channel showing crowding pressure.

Buy Box

Walmart.com

1P · 23 wins · $14.97

Buy-box is controlled — Walmart.com (1P) leads with 23 wins at $14.97, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Walmart — The lowest price has dropped to $11.99, which is 6.7% below MSRP ($14.97).

2

Review MAP compliance — The lowest price has dropped to $13.97, which is 6.7% below MSRP ($14.97).