Categories/Moisturizers/Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

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walmart.comID 2450733563
Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz

Cetaphil

The Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $15.98 to $16.97 against an MSRP/MAP of $18.99. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$15.98

MAX PRICE ($)

$16.97

AVG PRICE ($)

$16.62

MODERATE EROSION

15.85%

MSRP/MAP ($)

$18.99

Price erosion from MSRP15.85% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $16.97, following a peak of $16.97 during the tracking period. Compared to its MSRP of $18.99, the current price reflects a moderate variance of 10.6% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$16.97
−$2.02
25(100%)
10.64%
3PAmericaRx Smart Shop
New
$15.98
−$3.01
0(0%)
15.85%
3PiHerb
New
$25.22
+$6.23
0(0%)
-32.81%
The Buy Box for Cetaphil Deep Hydration Healthy Glow Daily 48 Hour Face Cream Moisturizer, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $18.99

Peak Seller Pressure

3 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/18

Buy-box price held flat at $16.97 throughout the tracking period. It entered the period already $2.02 below MSRP ($18.99), before any crowding pressure arrived. Seller count peaked at 3 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PWalmart.com

25d · avg $16.62 · 25 Buy Box Wins · stable

3PiHerb

25d · avg $25.01 · 0 Buy Box Wins · stable

3PAmericaRx Smart Shop

14d · avg $16.65 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$3.01

Significant · 15.8% below MSRP

Significant erosion — floor is $3.01 (15.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P sellers

Controlled

3P activity is limited to 2 sellers — controlled.

Buy Box

Walmart.com

1P · 25 wins · $16.97

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $16.97, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $15.98, which is 15.8% below MSRP ($18.99).

2

Escalate directly with Walmart — The lowest price has dropped to $15.98, which is 15.8% below MSRP ($18.99).