Categories/Moisturizers/Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B09Y3W7Q2H
Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5

Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5

Cetaphil

The Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5 was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $15.19 to $16.97 against an MSRP/MAP of $18.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$15.19

MAX PRICE ($)

$16.97

AVG PRICE ($)

$16.28

SEVERE EROSION

20.01%

MSRP/MAP ($)

$18.99

Price erosion from MSRP20.01% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $16.97, following a peak of $16.97 during the tracking period. Compared to its MSRP of $18.99, the current price reflects a moderate variance of 10.6% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 12 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$16.97
−$2.02
29(100%)
10.64%
3PI Buy Direct
New
$17.27
−$1.72
0(0%)
9.06%
3PMyreliablemart
New
$18.32
−$0.67
0(0%)
3.53%
3PSally Grocers
New
$15.15
−$3.84
0(0%)
20.22%
3Poverstockdrugstore
New
$25.28
+$6.29
0(0%)
-33.12%
3PReputable Distributors
New
$14.99
−$4.00
0(0%)
21.06%
3PCalifornia Distribution Inc
New
$17.50
−$1.49
0(0%)
7.85%
3PPremier Retail Solutions
New
$19.95
+$0.96
0(0%)
-5.06%
3PSkyline Market Solutions
New
$34.99
+$16.00
0(0%)
-84.25%
3PJennifer j store
New
$16.50
−$2.49
0(0%)
13.11%
3PElite men
New
$25.00
+$6.01
0(0%)
-31.65%
3PMinnie Viola
New
$16.50
−$2.49
0(0%)
13.11%
3PiHerb
New
$25.22
+$6.23
0(0%)
-32.81%
The Buy Box for Cetaphil Deep Hydration Healthy Glow Daily Face Cream, 1.7 oz, 48 Hour Dry Skin Face Moisturizer for Sensitive Skin, With Hyaluronic Acid, Vitamin E & Vitamin B5 is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 13 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $18.99

Peak Seller Pressure

11 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.11/day avg · -3 net

Peak +1 on 06/05

Buy-box price stayed between $15.19 and $16.97, largely stable over the period. It entered the period already $2.02 below MSRP ($18.99), before any crowding pressure arrived. Seller count peaked at 11 on 06/02, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
  • 5 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (5)
3PPremier Retail Solutions

Last Jun 23 · $19.95 · 0 Buy Box Wins

3PJennifer j store

Last Jun 15 · $16.50 · 0 Buy Box Wins

3PElite men

Last Jun 15 · $25.00 · 0 Buy Box Wins

3PSally Grocers

Last Jun 7 · $15.15 · 0 Buy Box Wins

3PSkyline Market Solutions

Last Jun 3 · $34.99 · 0 Buy Box Wins

Persistent (8)
1PAmazon.com

29d · avg $16.28 · 29 Buy Box Wins · stable

3PI Buy Direct

29d · avg $17.29 · 0 Buy Box Wins · stable

3PMyreliablemart

29d · avg $18.36 · 0 Buy Box Wins · stable

3Poverstockdrugstore

29d · avg $25.28 · 0 Buy Box Wins · stable

3PCalifornia Distribution Inc

29d · avg $17.50 · 0 Buy Box Wins · stable

3PMinnie Viola

29d · avg $16.50 · 0 Buy Box Wins · stable

3PiHerb

29d · avg $24.95 · 0 Buy Box Wins · stable

3PReputable Distributors

15d · avg $15.26 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$3.80

Severe · 20.0% below MSRP

Severe erosion — floor is $3.80 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

12 3P sellers

Swarming · 5 exited

12 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $16.97

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $16.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $15.19, which is 20.0% below MSRP ($18.99).

2

Audit distribution channels — 12 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $14.99, which is 20.0% below MSRP ($18.99).