Beauty > Skincare > Moisturizers > Face Moisturizers

Cetaphil
The Cetaphil Healthy Renew Night Cream for Sensitive Skin with Anti-Aging, 1.7 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $14.20 to $24.79 against an MSRP/MAP of $24.79. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$14.20
MAX PRICE ($)
$24.79
AVG PRICE ($)
$16.29
SEVERE EROSION
42.72%
MSRP/MAP ($)
$24.79
The product is currently selling at $16.97, following a peak of $24.79 during the tracking period. Compared to its MSRP of $24.79, the current price reflects a severe variance of 31.5% erosion.
Buy Box Share
1P leads with 60% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $16.97 −$7.82 | 15(60%) | 31.54% |
2PNolan | New | $14.20 −$10.59 | 9(36%) | 42.72% |
3PiHerb | New | $24.79 +$0.00 | 1(4%) | 0.00% |
Peak Seller Pressure
3 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
-0.04/day avg · -1 net
Peak +1 on 06/12
Buy-box price stayed between $14.20 and $24.79, largely stable over the period. It entered the period already $7.82 below MSRP ($24.79), before any crowding pressure arrived. Seller count peaked at 3 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 12 · $14.20 · 9 Buy Box Wins
23d · avg $16.97 · 15 Buy Box Wins · stable
25d · avg $24.79 · 1 Buy Box Wins · stable
$10.59
Severe · 42.7% below MSRP
Severe erosion — floor is $10.59 (42.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · 1 exited
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Walmart.com
1P · 15 wins · $16.97
Buy-box is controlled — Walmart.com (1P) leads with 15 wins at $16.97, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $14.20, which is 42.7% below MSRP ($24.79).
Prioritise enforcement action against iHerb, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $14.20, which is 42.7% below MSRP ($24.79).