Beauty > Skincare > Moisturizers > Face Moisturizers

Cetaphil
The Cetaphil Redness Relieving Night Moisturizer SPF 40 For Dry, Redness-Prone Skin, 1.7 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $9.59 to $11.99 against an MSRP/MAP of $16.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$9.59
MAX PRICE ($)
$11.99
AVG PRICE ($)
$10.17
SEVERE EROSION
43.56%
MSRP/MAP ($)
$16.99
The product is currently selling at $9.59, following a peak of $11.99 during the tracking period. Compared to its MSRP of $16.99, the current price reflects a severe variance of 43.6% erosion.
Buy Box Share
1P leads with 92% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $9.59 −$7.40 | 23(92%) | 43.56% |
3PAvi Mfg Corp | New | $11.99 −$5.00 | 2(8%) | 29.43% |
2PKav Sales | New | $16.83 −$0.16 | 0(0%) | 0.94% |
3PKav Sales | New | $16.83 −$0.16 | 0(0%) | 0.94% |
3PiHerb | New | $19.64 +$2.65 | 0(0%) | -15.60% |
Peak Seller Pressure
4 sellers on Jun 8
Dropped to $9.59
Price Impact At Peak
$2.40 drop
$11.99 → $9.59
Price Trend
Eroding
Seller Proliferation
→ Stable
+0.04/day avg · +1 net
Peak +1 on 06/08
Buy-box price declined from $11.99 to $9.59 — a $2.40 drop over 25 days. It entered the period already $5.00 below MSRP ($16.99), before any crowding pressure arrived. Seller count peaked at 4 on 06/08 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period
Since Jun 30 · $16.830.9% below MAP · 0 Buy Box Wins
No sellers exited in recent period.
25d · avg $10.17 · 23 Buy Box Wins · ↓ falling
25d · avg $11.99 · 2 Buy Box Wins · stable
25d · avg $19.64 · 0 Buy Box Wins · stable
8d · avg $16.83 · 0 Buy Box Wins · stable
$7.40
Severe · 43.6% below MSRP
Severe erosion — floor is $7.40 (43.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P sellers
Crowded · +1 new
3 third-party sellers active — channel showing crowding pressure, new entrants arriving.
Walmart.com
1P · 23 wins · $9.59
Buy-box is controlled — Walmart.com (1P) leads with 23 wins at $9.59, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $9.59, which is 43.6% below MSRP ($16.99).
Prioritise enforcement action against Avi Mfg Corp, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $9.59, which is 43.6% below MSRP ($16.99).