Categories/Moisturizers/COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B072FH17NJ
COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz

COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz

Cosrx

The COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $16.50 to $19.99 against an MSRP/MAP of $25.00. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$16.50

MAX PRICE ($)

$19.99

AVG PRICE ($)

$19.51

SEVERE EROSION

34.00%

MSRP/MAP ($)

$25.00

Price erosion from MSRP34.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $19.97, following a peak of $19.99 during the tracking period. Compared to its MSRP of $25.00, the current price reflects a severe variance of 20.1% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 29d

2P leads with 100% of Buy Box days

1P 1 seller2P 5 sellers3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PCOSRX· Top
New
$19.98
−$5.02
26(90%)
20.08%
2PJ+E Supply
New
$19.97
−$5.03
3(10%)
20.12%
2Psimonbestshop
New
$20.99
−$4.01
0(0%)
16.04%
2PBARUMALL
New
$19.99
−$5.01
0(0%)
20.04%
1PAmazon.com
New
$22.96
−$2.04
0(0%)
8.16%
3Psimonbestshop
New
$19.99
−$5.01
0(0%)
20.04%
2PDZMALL
New
$19.99
−$5.01
0(0%)
20.04%
The Buy Box for COSRX Hyaluronic Acid Moisturizing Cream, Lightweight, Non-Greasy, Long-lasting Hydration for Glass Skin, Daily Moisturizer for Sensitive Skin, Moisture Barrier Repair, Korean Skin Care, 3.52 oz is primarily held by COSRX (2P) with a 90% share, winning the Buy Box for 26 out of 29 tracked days. Only 2 of 7 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $25.00

Peak Seller Pressure

6 sellers on Jun 26

Price held at $16.50

Price Trend

Stable

15.8% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/12

Buy-box price stayed between $16.50 and $19.99, largely stable over the period. It entered the period already $5.01 below MSRP ($25.00), before any crowding pressure arrived. Seller count peaked at 6 on 06/26 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (7)
2PCOSRX

29d · avg $19.51 · 26 Buy Box Wins · stable

2PJ+E Supply

29d · avg $20.37 · 3 Buy Box Wins · ↓ falling

3Psimonbestshop

29d · avg $19.99 · 0 Buy Box Wins · stable

2PDZMALL

29d · avg $21.22 · 0 Buy Box Wins · ↓ falling

2PBARUMALL

28d · avg $20.64 · 0 Buy Box Wins · ↓ falling

2Psimonbestshop

6d · avg $20.99 · 0 Buy Box Wins · stable

1PAmazon.com

3d · avg $22.96 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$8.50

Severe · 34.0% below MSRP

Severe erosion — floor is $8.50 (34.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

COSRX

2P · 26 wins · $19.98

Buy-box is controlled — COSRX (2P) leads with 26 wins at $19.98, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $16.50, which is 34.0% below MSRP ($25.00).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 34.0% below MSRP ($25.00).