Categories/Moisturizers/Dr.Althea 345 Relief Cream | Daily Face Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skincare for All Skin Types, 1.69 Fl Oz (Ver.2 - Pack of 1)

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at risk
amazon.comID B0FKGJYFC8
Dr.Althea 345 Relief Cream | Daily Face Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skincare for All Skin Types, 1.69 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea 345 Relief Cream | Daily Face Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skincare for All Skin Types, 1.69 Fl Oz (Ver.2 - Pack of 1)

Dr.Althea

The Dr.Althea 345 Relief Cream | Daily Face Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skincare for All Skin Types, 1.69 Fl Oz (Ver.2 - Pack of 1) was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.90 to $25.65 against an MSRP/MAP of $27.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$18.90

MAX PRICE ($)

$25.65

AVG PRICE ($)

$24.46

SEVERE EROSION

30.00%

MSRP/MAP ($)

$27.00

Price erosion from MSRP30.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $24.30, following a peak of $25.65 during the tracking period. Compared to its MSRP of $27.00, the current price reflects a moderate variance of 10.0% erosion.

Buy Box Distribution

Buy Box Share

1P11% · 3d
2P89% · 25d

2P leads with 89% of Buy Box days

1P 1 seller2P 4 sellers3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PDr.Althea· Top
New
$24.30
$2.70
25(89%)
10.00%
1PAmazon.com
New
N/A
3(11%)
N/A
2PKore Elixir
New
$27.00
+$0.00
0(0%)
0.00%
2PSunny Sky Ventures
New
$24.00
$3.00
0(0%)
11.11%
2Pmegan store
New
$26.95
$0.05
0(0%)
0.19%
3PMVTRADINGONLINE(USA)
New
$34.99
+$7.99
0(0%)
-29.59%
The Buy Box for Dr.Althea 345 Relief Cream | Daily Face Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skincare for All Skin Types, 1.69 Fl Oz (Ver.2 - Pack of 1) is primarily held by Dr.Althea (2P) with a 89% share, winning the Buy Box for 25 out of 28 tracked days. Only 2 of 6 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $27.00

Peak Seller Pressure

5 sellers on Jun 20

Price held at $25.42

Price Trend

Recovering

Seller Proliferation

Stable

+0.04/day avg · +1 net

Peak +2 on 06/28

Buy-box price fell to a floor of $0.00 before recovering to $24.30. It entered the period already $4.05 below MSRP ($27.00), before any crowding pressure arrived. Seller count peaked at 5 on 06/20 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

Watchlist

  • 3 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (3)
1PAmazon.com

Last Jun 27 · N/A · 3 Buy Box Wins

2Pmegan store

Last Jun 24 · $26.95 · 0 Buy Box Wins

2PKore Elixir

Last Jun 22 · $27.00 · 0 Buy Box Wins

Persistent (3)
2PDr.Althea

25d · avg $24.46 · 25 Buy Box Wins · ↑ rising

3PMVTRADINGONLINE(USA)

25d · avg $34.99 · 0 Buy Box Wins · stable

2PSunny Sky Ventures

23d · avg $26.07 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$8.10

Severe · 30.0% below MSRP

Severe erosion — floor is $8.10 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 3 exited

3P activity is limited to 1 seller — controlled, though 3 have since exited.

Buy Box

Dr.Althea

2P · 25 wins · $24.30

Buy-box is controlled — Dr.Althea (2P) leads with 25 wins at $24.30, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.90, which is 30.0% below MSRP ($27.00).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.0% below MSRP ($27.00).