Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Dr.Althea
The Dr.Althea 345 Relief Cream | Daily Face Moisturizer for Soothing Recovery and Blemish Care with PDRN & Niacinamide | Korean Vegan Skincare for All Skin Types, 1.69 Fl Oz (Ver.2 - Pack of 1) was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.90 to $25.65 against an MSRP/MAP of $27.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$18.90
MAX PRICE ($)
$25.65
AVG PRICE ($)
$24.46
SEVERE EROSION
30.00%
MSRP/MAP ($)
$27.00
The product is currently selling at $24.30, following a peak of $25.65 during the tracking period. Compared to its MSRP of $27.00, the current price reflects a moderate variance of 10.0% erosion.
Buy Box Share
2P leads with 89% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
2PDr.Althea· Top | New | $24.30 −$2.70 | 25(89%) | 10.00% |
1PAmazon.com | New | N/A | 3(11%) | N/A |
2PKore Elixir | New | $27.00 +$0.00 | 0(0%) | 0.00% |
2PSunny Sky Ventures | New | $24.00 −$3.00 | 0(0%) | 11.11% |
2Pmegan store | New | $26.95 −$0.05 | 0(0%) | 0.19% |
3PMVTRADINGONLINE(USA) | New | $34.99 +$7.99 | 0(0%) | -29.59% |
Peak Seller Pressure
5 sellers on Jun 20
Price held at $25.42
Price Trend
Recovering
Seller Proliferation
→ Stable
+0.04/day avg · +1 net
Peak +2 on 06/28
Buy-box price fell to a floor of $0.00 before recovering to $24.30. It entered the period already $4.05 below MSRP ($27.00), before any crowding pressure arrived. Seller count peaked at 5 on 06/20 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 27 · N/A · 3 Buy Box Wins
Last Jun 24 · $26.95 · 0 Buy Box Wins
Last Jun 22 · $27.00 · 0 Buy Box Wins
25d · avg $24.46 · 25 Buy Box Wins · ↑ rising
25d · avg $34.99 · 0 Buy Box Wins · stable
23d · avg $26.07 · 0 Buy Box Wins · ↓ falling
$8.10
Severe · 30.0% below MSRP
Severe erosion — floor is $8.10 (30.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · 3 exited
3P activity is limited to 1 seller — controlled, though 3 have since exited.
Dr.Althea
2P · 25 wins · $24.30
Buy-box is controlled — Dr.Althea (2P) leads with 25 wins at $24.30, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $18.90, which is 30.0% below MSRP ($27.00).
Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.0% below MSRP ($27.00).