Categories/Moisturizers/e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B0984H7XH5
e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz

e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz

E.L.F.

The e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $11.00 to $13.97 against an MSRP/MAP of $14.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$11.00

MAX PRICE ($)

$13.97

AVG PRICE ($)

$13.32

SEVERE EROSION

21.43%

MSRP/MAP ($)

$14.00

Price erosion from MSRP21.43% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $12.97, following a peak of $13.97 during the tracking period. Compared to its MSRP of $14.00, the current price reflects a minimal variance of 7.4% erosion.

Buy Box Distribution

Buy Box Share

1P97% · 28d
3P3% · 1d

1P leads with 97% of Buy Box days

1P 1 seller3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$12.97
$1.03
28(97%)
7.36%
3PReputable Distributors
New
$11.96
$2.04
1(3%)
14.57%
3PSkyline Market Solutions
New
$22.89
+$8.89
0(0%)
-63.50%
3PBe-Zone
New
$23.50
+$9.50
0(0%)
-67.86%
3PVIIANSA LLC
New
$26.32
+$12.32
0(0%)
-88.00%
The Buy Box for e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz is primarily held by Amazon.com (1P) with a 97% share, winning the Buy Box for 28 out of 29 tracked days. Only 2 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $14.00

Peak Seller Pressure

5 sellers on Jun 18

Price held at $13.00

Price Trend

Eroding

Seller Proliferation

Stable

0/day avg · 0 net

Peak +2 on 06/12

Buy-box price declined from $13.97 to $12.97 — a $1.00 drop over 29 days. Price opened right at MSRP ($14.00). Seller count peaked at 5 on 06/18 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PReputable Distributors

Last Jun 25 · $11.96 · 1 Buy Box Wins

Persistent (4)
1PAmazon.com

29d · avg $13.39 · 28 Buy Box Wins · ↓ falling

3PVIIANSA LLC

29d · avg $25.54 · 0 Buy Box Wins · ↑ rising

3PSkyline Market Solutions

28d · avg $22.89 · 0 Buy Box Wins · stable

3PBe-Zone

18d · avg $23.50 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$3.00

Severe · 21.4% below MSRP

Severe erosion — floor is $3.00 (21.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

4 3P sellers

Crowded · 1 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Amazon.com

1P · 28 wins · $12.97

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $12.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $11.00, which is 21.4% below MSRP ($14.00).

2

Prioritise enforcement action against Reputable Distributors, the highest-frequency 3P buy-box winner.

3

Escalate directly with Amazon — The lowest price has dropped to $11.00, which is 21.4% below MSRP ($14.00).