Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

E.L.F.
The e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer, Made with Hyaluronic Acid, Niacinamide & Peptides, Lightweight Daily Protection, 1.7 oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $11.00 to $13.97 against an MSRP/MAP of $14.00. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$11.00
MAX PRICE ($)
$13.97
AVG PRICE ($)
$13.32
SEVERE EROSION
21.43%
MSRP/MAP ($)
$14.00
The product is currently selling at $12.97, following a peak of $13.97 during the tracking period. Compared to its MSRP of $14.00, the current price reflects a minimal variance of 7.4% erosion.
Buy Box Share
1P leads with 97% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $12.97 −$1.03 | 28(97%) | 7.36% |
3PReputable Distributors | New | $11.96 −$2.04 | 1(3%) | 14.57% |
3PSkyline Market Solutions | New | $22.89 +$8.89 | 0(0%) | -63.50% |
3PBe-Zone | New | $23.50 +$9.50 | 0(0%) | -67.86% |
3PVIIANSA LLC | New | $26.32 +$12.32 | 0(0%) | -88.00% |
Peak Seller Pressure
5 sellers on Jun 18
Price held at $13.00
Price Trend
Eroding
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +2 on 06/12
Buy-box price declined from $13.97 to $12.97 — a $1.00 drop over 29 days. Price opened right at MSRP ($14.00). Seller count peaked at 5 on 06/18 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 25 · $11.96 · 1 Buy Box Wins
29d · avg $13.39 · 28 Buy Box Wins · ↓ falling
29d · avg $25.54 · 0 Buy Box Wins · ↑ rising
28d · avg $22.89 · 0 Buy Box Wins · stable
18d · avg $23.50 · 0 Buy Box Wins · stable
$3.00
Severe · 21.4% below MSRP
Severe erosion — floor is $3.00 (21.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P sellers
Crowded · 1 exited
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
1P · 28 wins · $12.97
Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $12.97, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $11.00, which is 21.4% below MSRP ($14.00).
Prioritise enforcement action against Reputable Distributors, the highest-frequency 3P buy-box winner.
Escalate directly with Amazon — The lowest price has dropped to $11.00, which is 21.4% below MSRP ($14.00).