Categories/Moisturizers/e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B01D1DQSIA
e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types

e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types

E.L.F.

The e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $7.97 to $8.97 against an MSRP/MAP of $9.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$7.97

MAX PRICE ($)

$8.97

AVG PRICE ($)

$8.50

MODERATE EROSION

11.44%

MSRP/MAP ($)

$9.00

Price erosion from MSRP11.44% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $7.97, following a peak of $8.97 during the tracking period. Compared to its MSRP of $9.00, the current price reflects a moderate variance of 11.4% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller2P 5 sellers3P 6 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$7.97
−$1.03
29(100%)
11.44%
2P12Towers
New
$17.45
+$8.45
0(0%)
-93.89%
2PPrettyPlushs
New
$8.97
−$0.03
0(0%)
0.33%
3PKROMLYX LLC
New
$19.99
+$10.99
0(0%)
-122.11%
3P✨❤ Babo inc™ ❤✨
New
$12.76
+$3.76
0(0%)
-41.78%
3PBe-Zone
New
$13.95
+$4.95
0(0%)
-55.00%
2PM7E STORE
New
$8.00
−$1.00
0(0%)
11.11%
2PHodge incorporated
New
$7.96
−$1.04
0(0%)
11.56%
3PEssentialsNV inc
New
$13.88
+$4.88
0(0%)
-54.22%
3PSkyline Market Solutions
New
$17.99
+$8.99
0(0%)
-99.89%
3Pclick sellers
New
$14.99
+$5.99
0(0%)
-66.56%
2PShopMyre
New
$9.00
+$0.00
0(0%)
0.00%
The Buy Box for e.l.f. SKIN Holy Hydration! Daily Hydration Moisturizer, Lightweight Face Cream, Hydrating with Aloe & Jojoba, Smooths & Softens Skin, All Skin Types is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 12 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $9.00

Peak Seller Pressure

12 sellers on Jun 25

Price held at $8.00

Price Trend

Eroding

Seller Proliferation

→ Stable

+0.07/day avg · +2 net

Peak +2 on 06/24

Buy-box price declined from $8.97 to $7.97 — a $1.00 drop over 29 days. Price opened right at MSRP ($9.00). Seller count peaked at 12 on 06/25 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (12)
1PAmazon.com

29d · avg $8.50 · 29 Buy Box Wins · ↓ falling

2P12Towers

29d · avg $17.46 · 0 Buy Box Wins · stable

3PKROMLYX LLC

29d · avg $19.99 · 0 Buy Box Wins · stable

3P✨❤ Babo inc™ ❤✨

29d · avg $13.44 · 0 Buy Box Wins · stable

2PM7E STORE

29d · avg $17.10 · 0 Buy Box Wins · ↓ falling

3PEssentialsNV inc

29d · avg $13.88 · 0 Buy Box Wins · stable

3PSkyline Market Solutions

29d · avg $17.99 · 0 Buy Box Wins · stable

3Pclick sellers

29d · avg $15.75 · 0 Buy Box Wins · ↓ falling

3PBe-Zone

18d · avg $13.95 · 0 Buy Box Wins · stable

2PHodge incorporated

12d · avg $8.40 · 0 Buy Box Wins · ↓ falling

2PPrettyPlushs

10d · avg $8.97 · 0 Buy Box Wins · stable

2PShopMyre

9d · avg $8.88 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$1.03

Significant · 11.4% below MSRP

Significant erosion — floor is $1.03 (11.4%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

6 3P sellers

Swarming

6 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $7.97

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $7.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 6 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $7.97, which is 11.4% below MSRP ($9.00).

3

Escalate directly with Amazon — The lowest price has dropped to $7.96, which is 11.4% below MSRP ($9.00).