Categories/Moisturizers/e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz

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healthy
walmart.comID 50007667
e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz

e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz

E.L.F. Cosmetics

The e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $7.97 to $8.97 against an MSRP/MAP of $8.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$7.97

MAX PRICE ($)

$8.97

AVG PRICE ($)

$8.93

MODERATE EROSION

11.15%

MSRP/MAP ($)

$8.97

Price erosion from MSRP11.15% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $7.97, following a peak of $8.97 during the tracking period. Compared to its MSRP of $8.97, the current price reflects a moderate variance of 11.2% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$7.97
−$1.00
25(100%)
11.15%
The Buy Box for e.l.f. SKIN Holy Hydration! Daily Moisturizer, 2.5 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $8.97

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Eroding

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price declined from $8.97 to $7.97 — a $1.00 drop over 25 days. Price opened right at MSRP ($8.97). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PWalmart.com

25d · avg $8.93 · 25 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

$1.00

Significant · 11.2% below MSRP

Significant erosion — floor is $1.00 (11.2%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

1P · 25 wins · $7.97

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $7.97, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $7.97, which is 11.2% below MSRP ($8.97).

2

Escalate directly with Walmart — The lowest price has dropped to $7.97, which is 11.2% below MSRP ($8.97).