Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Eltamd
The EltaMD AM Restore Face Moisturizer for Women and Men, Light Moisturizer Face Cream, Made with Niacinamide and Hyaluronic Acid was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $38.40 to $48.00 against an MSRP/MAP of $48.00. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$38.40
MAX PRICE ($)
$48.00
AVG PRICE ($)
$46.18
MODERATE EROSION
20.00%
MSRP/MAP ($)
$48.00
The product is currently selling at $48.00, following a peak of $48.00 during the tracking period. Compared to its MSRP of $48.00, the current price is at or above MSRP — no erosion detected.
Buy Box Share
1P leads with 93% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $48.00 +$0.00 | 27(93%) | 0.00% |
2PExclusiveBeautyClub | New | $48.00 +$0.00 | 2(7%) | 0.00% |
3PExclusiveBeautyClub | New | $48.00 +$0.00 | 0(0%) | 0.00% |
3PLovelySkin Inc | New | $48.00 +$0.00 | 0(0%) | 0.00% |
Peak Seller Pressure
3 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Peak +1 on 06/12
Buy-box price stayed between $38.40 and $48.00, largely stable over the period. Price opened right at MSRP ($48.00). Seller count peaked at 3 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
29d · avg $46.84 · 27 Buy Box Wins · stable
29d · avg $46.68 · 2 Buy Box Wins · stable
29d · avg $46.68 · 0 Buy Box Wins · stable
28d · avg $46.63 · 0 Buy Box Wins · stable
$9.60
Severe · 20.0% below MSRP
Severe erosion — floor is $9.60 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P sellers
Controlled
3P activity is limited to 2 sellers — controlled.
Amazon.com
1P · 27 wins · $48.00
Buy-box is controlled — Amazon.com (1P) leads with 27 wins at $48.00, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $38.40, which is 20.0% below MSRP ($48.00).
Escalate directly with Amazon — The lowest price has dropped to $38.40, which is 20.0% below MSRP ($48.00).