Categories/Moisturizers/EQQUALBERRY Vitamin Illuminating Cream – Vitamin C & 5% Niacinamide + 3% TXA | Dark spots Cream | Ceramide Barrier Strength | Glowy, Lightweight Hydration (1.69 fl.oz / 50ml)

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B0FQ9MM42M
EQQUALBERRY Vitamin Illuminating Cream – Vitamin C & 5% Niacinamide + 3% TXA | Dark spots Cream | Ceramide Barrier Strength | Glowy, Lightweight Hydration (1.69 fl.oz / 50ml)

EQQUALBERRY Vitamin Illuminating Cream – Vitamin C & 5% Niacinamide + 3% TXA | Dark spots Cream | Ceramide Barrier Strength | Glowy, Lightweight Hydration (1.69 fl.oz / 50ml)

Eqqualberry

The EQQUALBERRY Vitamin Illuminating Cream – Vitamin C & 5% Niacinamide + 3% TXA | Dark spots Cream | Ceramide Barrier Strength | Glowy, Lightweight Hydration (1.69 fl.oz / 50ml) was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $17.09 to $25.99 against an MSRP/MAP of $25.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$17.09

MAX PRICE ($)

$25.99

AVG PRICE ($)

$23.29

SEVERE EROSION

34.24%

MSRP/MAP ($)

$25.99

Price erosion from MSRP34.24% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $25.99, following a peak of $25.99 during the tracking period. Compared to its MSRP of $25.99, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

2P96% · 27d
3P4% · 1d

2P leads with 96% of Buy Box days

2P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2Pboosterskorea· Top
New
$25.99
+$0.00
27(96%)
0.00%
3Pproducts for you GH
New
$17.99
−$8.00
1(4%)
30.78%
The Buy Box for EQQUALBERRY Vitamin Illuminating Cream – Vitamin C & 5% Niacinamide + 3% TXA | Dark spots Cream | Ceramide Barrier Strength | Glowy, Lightweight Hydration (1.69 fl.oz / 50ml) is primarily held by boosterskorea (2P) with a 96% share, winning the Buy Box for 27 out of 28 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $25.99

Peak Seller Pressure

2 sellers on Jun 14

Dropped to $17.99

Price Impact At Peak

$8.00 drop

$25.99 → $17.99

Price Trend

Recovering

22.2% recovery vs floor

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/14

Buy-box price fell to a floor of $17.09 before recovering to $25.99. It entered the period already $4.00 below MSRP ($25.99), before any crowding pressure arrived. Seller count peaked at 2 on 06/14 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3Pproducts for you GH

Last Jun 14 · $17.99 · 1 Buy Box Wins

Persistent (1)
2Pboosterskorea

28d · avg $23.58 · 27 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$8.90

Severe · 34.2% below MSRP

Severe erosion — floor is $8.90 (34.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

boosterskorea

2P · 27 wins · $25.99

Buy-box is controlled — boosterskorea (2P) leads with 27 wins at $25.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.09, which is 34.2% below MSRP ($25.99).

2

Prioritise enforcement action against products for you GH, the highest-frequency 3P buy-box winner.

3

Escalate directly with Amazon — The lowest price has dropped to $17.09, which is 34.2% below MSRP ($25.99).