Categories/Moisturizers/ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz

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critical
amazon.comID B091PN6NPT
ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz

ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz

Etude

The ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $12.79 to $19.99 against an MSRP/MAP of $19.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$12.79

MAX PRICE ($)

$19.99

AVG PRICE ($)

$18.58

SEVERE EROSION

36.02%

MSRP/MAP ($)

$19.99

Price erosion from MSRP36.02% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $15.99, following a peak of $19.99 during the tracking period. Compared to its MSRP of $19.99, the current price reflects a severe variance of 20.0% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 29d

2P leads with 100% of Buy Box days

2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PETUDE Official· Top
New
$15.99
−$4.00
29(100%)
20.01%
The Buy Box for ETUDE SoonJung 2x Intensive Cream for Barrier Repair, Rich Moist, Madecassoside & Panthenol for Soothing, Face Moisturizer for Sensitive Skin, pH Balanced, Hypoallergenic, Korean Skin Care,2.02 Fl Oz is primarily held by ETUDE Official (2P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $19.99

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Eroding

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price declined from $19.99 to $15.99 — a $4.00 drop over 29 days. Price opened right at MSRP ($19.99). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
2PETUDE Official

29d · avg $19.27 · 29 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$7.20

Severe · 36.0% below MSRP

Severe erosion — floor is $7.20 (36.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

ETUDE Official

2P · 29 wins · $15.99

Buy-box is controlled — ETUDE Official (2P) leads with 29 wins at $15.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $12.79, which is 36.0% below MSRP ($19.99).

2

Escalate directly with Amazon — The lowest price has dropped to $12.79, which is 36.0% below MSRP ($19.99).