Categories/Moisturizers/Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz.

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B077RTL1HJ
Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz.

Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz.

Illiyoon

The Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz. was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $17.49 to $28.99 against an MSRP/MAP of $28.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$17.49

MAX PRICE ($)

$28.99

AVG PRICE ($)

$23.42

SEVERE EROSION

39.67%

MSRP/MAP ($)

$28.99

Price erosion from MSRP39.67% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $22.49, following a peak of $28.99 during the tracking period. Compared to its MSRP of $28.99, the current price reflects a severe variance of 22.4% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 29d

2P leads with 100% of Buy Box days

2P 2 sellers3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PILLIYOON US· Top
New
$22.49
−$6.50
29(100%)
22.42%
3PTakes about 15-25 days to arrive in USA
New
$32.65
+$3.66
0(0%)
-12.63%
2PILLIYOON Official
New
$24.99
−$4.00
0(0%)
13.80%
The Buy Box for Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz. is primarily held by ILLIYOON US (2P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $28.99

Peak Seller Pressure

3 sellers on Jun 23

Price held at $24.99

Price Trend

Eroding

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/23

Buy-box price declined from $24.99 to $22.49 — a $2.50 drop over 29 days. It entered the period already $4.00 below MSRP ($28.99), before any crowding pressure arrived. Seller count peaked at 3 on 06/23 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
2PILLIYOON Official

Last Jun 23 · $24.99 · 0 Buy Box Wins

Persistent (2)
2PILLIYOON US

29d · avg $23.42 · 29 Buy Box Wins · ↓ falling

3PTakes about 15-25 days to arrive in USA

29d · avg $32.65 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$11.50

Severe · 39.7% below MSRP

Severe erosion — floor is $11.50 (39.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

ILLIYOON US

2P · 29 wins · $22.49

Buy-box is controlled — ILLIYOON US (2P) leads with 29 wins at $22.49, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $17.49, which is 39.7% below MSRP ($28.99).

2

Escalate directly with Amazon — The lowest price has dropped to $17.49, which is 39.7% below MSRP ($28.99).