Categories/Moisturizers/La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free

La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free

La Roche-Posay

The La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.74 to $24.99 against an MSRP/MAP of $24.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$18.74

MAX PRICE ($)

$24.99

AVG PRICE ($)

$24.13

SEVERE EROSION

25.01%

MSRP/MAP ($)

$24.99

Price erosion from MSRP25.01% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $24.99, following a peak of $24.99 during the tracking period. Compared to its MSRP of $24.99, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$24.99
+$0.00
29(100%)
0.00%
2PLovelySkin Inc
New
$24.99
+$0.00
0(0%)
0.00%
3PLovelySkin Inc
New
$24.99
+$0.00
0(0%)
0.00%
The Buy Box for La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $24.99

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $18.74 and $24.99, largely stable over the period. Price opened right at MSRP ($24.99). Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (3)
1PAmazon.com

29d · avg $24.13 · 29 Buy Box Wins · stable

2PLovelySkin Inc

29d · avg $24.35 · 0 Buy Box Wins · stable

3PLovelySkin Inc

28d · avg $24.33 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$6.25

Severe · 25.0% below MSRP

Severe erosion — floor is $6.25 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

1P · 29 wins · $24.99

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $24.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.74, which is 25.0% below MSRP ($24.99).

2

Escalate directly with Amazon — The lowest price has dropped to $18.74, which is 25.0% below MSRP ($24.99).