Categories/Moisturizers/La Roche-Posay Toleriane Double Repair Moisturizer, 3.38 fl oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 355912434
La Roche-Posay Toleriane Double Repair Moisturizer, 3.38 fl oz

La Roche-Posay Toleriane Double Repair Moisturizer, 3.38 fl oz

La Roche-Posay

The La Roche-Posay Toleriane Double Repair Moisturizer, 3.38 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.73 to $19.95 against an MSRP/MAP of $24.97. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$18.73

MAX PRICE ($)

$19.95

AVG PRICE ($)

$19.90

SEVERE EROSION

24.99%

MSRP/MAP ($)

$24.97

Price erosion from MSRP24.99% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $19.95, following a peak of $19.95 during the tracking period. Compared to its MSRP of $24.97, the current price reflects a severe variance of 20.1% erosion.

Buy Box Distribution

Buy Box Share

1P96% · 24d
2P4% · 1d

1P leads with 96% of Buy Box days

1P 1 seller2P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$19.95
−$5.02
24(96%)
20.10%
2PLovelySkin
New
$24.97
+$0.00
1(4%)
0.00%
The Buy Box for La Roche-Posay Toleriane Double Repair Moisturizer, 3.38 fl oz is primarily held by Walmart.com (1P) with a 96% share, winning the Buy Box for 24 out of 25 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $24.97

Peak Seller Pressure

2 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $18.73 and $19.95, largely stable over the period. It entered the period already $5.02 below MSRP ($24.97), before any crowding pressure arrived. Seller count peaked at 2 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
1PWalmart.com

25d · avg $19.95 · 24 Buy Box Wins · stable

2PLovelySkin

25d · avg $24.72 · 1 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$6.24

Severe · 25.0% below MSRP

Severe erosion — floor is $6.24 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

1P · 24 wins · $19.95

Buy-box is controlled — Walmart.com (1P) leads with 24 wins at $19.95, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.73, which is 25.0% below MSRP ($24.97).

2

Escalate directly with Walmart — The lowest price has dropped to $18.73, which is 25.0% below MSRP ($24.97).