Categories/Moisturizers/L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 296749394
L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz

L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz

L’Oréal Paris

The L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.39 to $27.87 against an MSRP/MAP of $31.00. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$24.39

MAX PRICE ($)

$27.87

AVG PRICE ($)

$27.21

SEVERE EROSION

21.32%

MSRP/MAP ($)

$31.00

Price erosion from MSRP21.32% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $27.87, following a peak of $27.87 during the tracking period. Compared to its MSRP of $31.00, the current price reflects a moderate variance of 10.1% erosion.

Buy Box Distribution

Buy Box Share

1P92% · 23d
2P8% · 2d

1P leads with 92% of Buy Box days

1P 1 seller2P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$27.87
−$3.13
23(92%)
10.10%
2PDekar's Outlet
New
$24.87
−$6.13
2(8%)
19.77%
3PWisermerchant
New
$36.02
+$5.02
0(0%)
-16.19%
3PBrand Name Distribution
New
$25.99
−$5.01
0(0%)
16.16%
3PRayan 12 inc.
New
$24.99
−$6.01
0(0%)
19.39%
The Buy Box for L'Oreal Paris Age Perfect Cell Renewal Midnight Cream, Antioxidants, 1.7 oz is primarily held by Walmart.com (1P) with a 92% share, winning the Buy Box for 23 out of 25 tracked days. Only 2 of 5 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $31.00

Peak Seller Pressure

5 sellers on Jun 12

Price held at $27.87

Price Trend

Recovering

Seller Proliferation

→ Stable

-0.08/day avg · -2 net

Peak +2 on 06/12

Buy-box price fell to a floor of $24.39 before recovering to $27.87. It entered the period already $6.13 below MSRP ($31.00), before any crowding pressure arrived. Seller count peaked at 5 on 06/12, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 3 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (3)
2PDekar's Outlet

Last Jun 18 · $24.87 · 2 Buy Box Wins

3PWisermerchant

Last Jun 19 · $36.02 · 0 Buy Box Wins

3PBrand Name Distribution

Last Jun 19 · $25.99 · 0 Buy Box Wins

Persistent (2)
1PWalmart.com

25d · avg $27.45 · 23 Buy Box Wins · stable

3PRayan 12 inc.

14d · avg $24.99 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$6.61

Severe · 21.3% below MSRP

Severe erosion — floor is $6.61 (21.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

3 3P sellers

Crowded · 3 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Walmart.com

1P · 23 wins · $27.87

Buy-box is controlled — Walmart.com (1P) leads with 23 wins at $27.87, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.39, which is 21.3% below MSRP ($31.00).

2

Escalate directly with Walmart — The lowest price has dropped to $24.39, which is 21.3% below MSRP ($31.00).