Categories/Moisturizers/L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

critical
walmart.comID 146159704
L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz

L’Oréal Paris

The L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $15.34 to $17.76 against an MSRP/MAP of $22.16. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$15.34

MAX PRICE ($)

$17.76

AVG PRICE ($)

$17.17

SEVERE EROSION

30.78%

MSRP/MAP ($)

$22.16

Price erosion from MSRP30.78% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $17.76, following a peak of $17.76 during the tracking period. Compared to its MSRP of $22.16, the current price reflects a moderate variance of 19.9% erosion.

Buy Box Distribution

Buy Box Share

1P68% · 17d
2P32% · 8d

1P leads with 68% of Buy Box days

1P 1 seller2P 2 sellers3P 4 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$17.76
−$4.40
17(68%)
19.86%
2PPerfumesAmerica
New
$15.35
−$6.81
8(32%)
30.73%
3PNRF ENTERPRISE INC
New
$14.98
−$7.18
0(0%)
32.40%
3PSam's Store LLC
New
$14.39
−$7.77
0(0%)
35.06%
3PWisermerchant
New
$27.16
+$5.00
0(0%)
-22.56%
3PUnbeatableSale
New
$23.44
+$1.28
0(0%)
-5.78%
2PMY BEAUTY HOUSE
New
$17.99
−$4.17
0(0%)
18.82%
The Buy Box for L'Oreal Paris Age Perfect Rosy Tone Daily Face Moisturizer, 1.7 oz is primarily held by Walmart.com (1P) with a 68% share, winning the Buy Box for 17 out of 25 tracked days. Only 2 of 7 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $22.16

Peak Seller Pressure

7 sellers on Jun 4

Price held at $17.76

Price Trend

Stable

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +2 on 06/04

Buy-box price stayed between $15.34 and $17.76, largely stable over the period. It entered the period already $4.40 below MSRP ($22.16), before any crowding pressure arrived. Seller count peaked at 7 on 06/04, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 3 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (3)
3PWisermerchant

Last Jun 19 · $27.16 · 0 Buy Box Wins

3PNRF ENTERPRISE INC

Last Jun 4 · $14.98 · 0 Buy Box Wins

3PSam's Store LLC

Last Jun 4 · $14.39 · 0 Buy Box Wins

Persistent (4)
1PWalmart.com

25d · avg $17.76 · 17 Buy Box Wins · stable

2PPerfumesAmerica

25d · avg $15.52 · 8 Buy Box Wins · stable

2PMY BEAUTY HOUSE

25d · avg $17.07 · 0 Buy Box Wins · stable

3PUnbeatableSale

25d · avg $23.02 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$6.82

Severe · 30.8% below MSRP

Severe erosion — floor is $6.82 (30.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

4 3P sellers

Crowded · 3 exited

4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Walmart.com

1P · 17 wins · $17.76

Buy-box is controlled — Walmart.com (1P) leads with 17 wins at $17.76, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $15.34, which is 30.8% below MSRP ($22.16).

2

Escalate directly with Walmart — The lowest price has dropped to $14.39, which is 30.8% below MSRP ($22.16).