Categories/Moisturizers/L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 5546919829
L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz

L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz

L’Oréal Paris

The L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $9.86 against an MSRP/MAP of $12.99. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$9.86

MAX PRICE ($)

$9.86

AVG PRICE ($)

$9.86

SEVERE EROSION

24.10%

MSRP/MAP ($)

$12.99

Price erosion from MSRP24.10% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $9.86, following a peak of $9.86 during the tracking period. Compared to its MSRP of $12.99, the current price reflects a severe variance of 24.1% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$9.86
−$3.13
25(100%)
24.10%
The Buy Box for L'Oreal Paris Collagen Moisture Filler Face Moisturizer, Anti-Aging, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $12.99

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price held flat at $9.86 throughout the tracking period. It entered the period already $3.13 below MSRP ($12.99), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PWalmart.com

25d · avg $9.86 · 25 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$3.13

Severe · 24.1% below MSRP

Severe erosion — floor is $3.13 (24.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

1P · 25 wins · $9.86

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $9.86, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.86, which is 24.1% below MSRP ($12.99).

2

Escalate directly with Walmart — The lowest price has dropped to $9.86, which is 24.1% below MSRP ($12.99).