Beauty > Skincare > Moisturizers > Face Moisturizers
L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz
L’Oréal Paris
The L'Oreal Paris Revitalift Anti-Wrinkle plus Firming Day Face Moisturizer, 1.7 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $11.70 to $15.82 against an MSRP/MAP of $17.74. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$11.70
MAX PRICE ($)
$15.82
AVG PRICE ($)
$13.79
SEVERE EROSION
34.05%
MSRP/MAP ($)
$17.74
The product is currently selling at $11.70, following a peak of $15.82 during the tracking period. Compared to its MSRP of $17.74, the current price reflects a severe variance of 34.0% erosion.
Buy Box Share
1P leads with 50% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $15.82 −$1.92 | 12(48%) | 10.82% |
2PPerfumesAmerica | New | $12.61 −$5.13 | 9(36%) | 28.92% |
2PSubstantial Suppliers Inc | New | $11.70 −$6.04 | 2(8%) | 34.05% |
3PBig Top Deals USA | New | $12.15 −$5.59 | 1(4%) | 31.51% |
3PTop Wholesale Direct | New | $9.98 −$7.76 | 0(0%) | 43.74% |
3PWilliams' Authenticity, LLC | New | $18.00 +$0.26 | 0(0%) | -1.47% |
3PeTopia Beauty | New | $12.61 −$5.13 | 0(0%) | 28.92% |
3PHigh Mart Online | New | $15.99 −$1.75 | 0(0%) | 9.86% |
3PBEAUTY SELLER INC | New | $13.80 −$3.94 | 0(0%) | 22.21% |
3PVG Global Beauty | New | $21.94 +$4.20 | 0(0%) | -23.68% |
3PBeauty Plus | New | $23.95 +$6.21 | 0(0%) | -35.01% |
3PCosmetics R us | New | $11.99 −$5.75 | 0(0%) | 32.41% |
3PHey Pharma | New | $26.29 +$8.55 | 0(0%) | -48.20% |
3PCool River Boutique | New | $24.14 +$6.40 | 0(0%) | -36.08% |
Peak Seller Pressure
13 sellers on Jun 25
Price held at $11.70
Price Trend
Stable
Seller Proliferation
→ Stable
+0.21/day avg · +5 net
Peak +5 on 06/12
Buy-box price stayed between $11.70 and $15.82, largely stable over the period. It entered the period already $5.75 below MSRP ($17.74), before any crowding pressure arrived. Seller count peaked at 13 on 06/25 — adding +5 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period
Watchlist
- 1 new 3P seller entered below MAP — immediate pricing pressure risk.
Since Jun 28 · $15.999.9% below MAP · 0 Buy Box Wins
Last Jun 25 · $21.94 · 0 Buy Box Wins
24d · avg $15.82 · 12 Buy Box Wins · stable
24d · avg $12.14 · 9 Buy Box Wins · ↑ rising
25d · avg $12.34 · 2 Buy Box Wins · ↓ falling
25d · avg $11.92 · 1 Buy Box Wins · stable
25d · avg $26.29 · 0 Buy Box Wins · stable
25d · avg $24.14 · 0 Buy Box Wins · stable
24d · avg $23.95 · 0 Buy Box Wins · stable
18d · avg $11.86 · 0 Buy Box Wins · stable
17d · avg $10.04 · 0 Buy Box Wins · stable
12d · avg $12.61 · 0 Buy Box Wins · stable
6d · avg $18.00 · 0 Buy Box Wins · stable
6d · avg $13.80 · 0 Buy Box Wins · stable
$6.04
Severe · 34.0% below MSRP
Severe erosion — floor is $6.04 (34.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
11 3P sellers
Swarming · +1 new · 1 exited
11 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.
Walmart.com
1P · 12 wins · $15.82
Buy-box is controlled — Walmart.com (1P) leads with 12 wins at $15.82, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $11.70, which is 34.0% below MSRP ($17.74).
Audit distribution channels — 11 active 3P sellers detected, indicating widespread distribution issues.
Prioritise enforcement action against Big Top Deals USA, the highest-frequency 3P buy-box winner.
Escalate directly with Walmart — The lowest price has dropped to $9.98, which is 34.0% below MSRP ($17.74).