Categories/Moisturizers/L'Oréal Paris Wrinkle Expert Face Moisturizer, 1.7 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 47826622
L'Oréal Paris Wrinkle Expert Face Moisturizer, 1.7 oz

L'Oréal Paris Wrinkle Expert Face Moisturizer, 1.7 oz

L’Oréal Paris

The L'Oréal Paris Wrinkle Expert Face Moisturizer, 1.7 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $10.82 against an MSRP/MAP of $10.82. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$10.82

MAX PRICE ($)

$10.82

AVG PRICE ($)

$10.82

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$10.82

Price erosion from MSRP0.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $10.82, following a peak of $10.82 during the tracking period. Compared to its MSRP of $10.82, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller2P 2 sellers3P 7 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$10.82
+$0.00
25(100%)
0.00%
3PTimeless Collectibles
New
$15.99
+$5.17
0(0%)
-47.78%
3PBio Ink products
New
$11.10
+$0.28
0(0%)
-2.59%
3PCosmetics R us
New
$9.99
−$0.83
0(0%)
7.67%
3PCosmetic Maven
New
$9.99
−$0.83
0(0%)
7.67%
3PHealthmix
New
$9.90
−$0.92
0(0%)
8.50%
2PBio Ink products
New
$11.10
+$0.28
0(0%)
-2.59%
3PHey Pharma
New
$18.08
+$7.26
0(0%)
-67.10%
3PHigh Mart Online
New
$13.98
+$3.16
0(0%)
-29.21%
2PRomoDeals
New
$11.00
+$0.18
0(0%)
-1.66%
The Buy Box for L'Oréal Paris Wrinkle Expert Face Moisturizer, 1.7 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days. Only 1 of 10 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $10.82

Peak Seller Pressure

9 sellers on Jun 28

Price held at $10.82

Price Trend

Stable

Seller Proliferation

→ Stable

+0.29/day avg · +7 net

Peak +3 on 06/25

Buy-box price held flat at $10.82 throughout the tracking period. Price opened right at MSRP ($10.82). Seller count peaked at 9 on 06/28 — adding +7 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (1)
3PHigh Mart Online

Since Jun 28 · $13.98 · 0 Buy Box Wins

Exited (1)
2PBio Ink products

Last Jun 5 · $11.10 · 0 Buy Box Wins

Persistent (8)
1PWalmart.com

25d · avg $10.82 · 25 Buy Box Wins · stable

3PTimeless Collectibles

22d · avg $15.99 · 0 Buy Box Wins · stable

3PCosmetic Maven

22d · avg $9.99 · 0 Buy Box Wins · stable

3PCosmetics R us

16d · avg $9.99 · 0 Buy Box Wins · stable

3PHealthmix

6d · avg $9.90 · 0 Buy Box Wins · stable

3PHey Pharma

6d · avg $18.08 · 0 Buy Box Wins · stable

2PRomoDeals

6d · avg $11.00 · 0 Buy Box Wins · stable

3PBio Ink products

4d · avg $11.10 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

7 3P sellers

Swarming · +1 new · 1 exited

7 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Walmart.com

1P · 25 wins · $10.82

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $10.82, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Walmart — The lowest price has dropped to $9.90, which is 0.0% below MSRP ($10.82).