Categories/Moisturizers/Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B004D24818
Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz

Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz

Neutrogena

The Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $15.67 to $20.99 against an MSRP/MAP of $29.49. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$15.67

MAX PRICE ($)

$20.99

AVG PRICE ($)

$20.21

SEVERE EROSION

46.86%

MSRP/MAP ($)

$29.49

Price erosion from MSRP46.86% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $19.80, following a peak of $20.99 during the tracking period. Compared to its MSRP of $29.49, the current price reflects a severe variance of 32.9% erosion.

Buy Box Distribution

Buy Box Share

1P90% · 26d
2P10% · 3d

1P leads with 90% of Buy Box days

1P 1 seller2P 4 sellers3P 8 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$19.80
−$9.69
26(90%)
32.86%
2PTaranas
New
$20.93
−$8.56
3(10%)
29.03%
3PCosmeticRX
New
$18.99
−$10.50
0(0%)
35.61%
3Pgreat quality products...
New
$35.35
+$5.86
0(0%)
-19.87%
3PVIIANSA LLC
New
$35.97
+$6.48
0(0%)
-21.97%
2P-OHB PRODUCTS-
New
$25.72
−$3.77
0(0%)
12.78%
3PAbcde Express
New
$37.99
+$8.50
0(0%)
-28.82%
3PSoapify
New
$34.95
+$5.46
0(0%)
-18.51%
3PShopific LLC
New
$42.99
+$13.50
0(0%)
-45.78%
2PEastCoastGoodz
New
$20.30
−$9.19
0(0%)
31.16%
3P808DoubleUp
New
$20.35
−$9.14
0(0%)
30.99%
3PLone$tar Deal
New
$37.89
+$8.40
0(0%)
-28.48%
2PLV Bookie
New
$30.23
+$0.74
0(0%)
-2.51%
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Eye Cream for Dark Circles, Daily Anti-Aging Under Eye Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 0.5 fl. oz is primarily held by Amazon.com (1P) with a 90% share, winning the Buy Box for 26 out of 29 tracked days. Only 2 of 13 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $29.49

Peak Seller Pressure

12 sellers on Jun 4

Dropped to $20.97

Price Impact At Peak

$0.02 drop

$20.99 → $20.97

Price Trend

Eroding

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +2 on 06/04

Buy-box price declined from $20.99 to $19.80 — a $1.19 drop over 29 days. It entered the period already $8.50 below MSRP ($29.49), before any crowding pressure arrived. Seller count peaked at 12 on 06/04 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 new 3P seller entered below MAP — immediate pricing pressure risk.
  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (1)
3PCosmeticRX

Since Jun 30 · $18.9935.6% below MAP · 0 Buy Box Wins

Exited (2)
2PTaranas

Last Jun 21 · $20.93 · 3 Buy Box Wins

3PShopific LLC

Last Jun 21 · $42.99 · 0 Buy Box Wins

Persistent (10)
1PAmazon.com

29d · avg $20.22 · 26 Buy Box Wins · ↓ falling

3Pgreat quality products...

29d · avg $32.60 · 0 Buy Box Wins · ↑ rising

3PAbcde Express

29d · avg $37.99 · 0 Buy Box Wins · stable

3PSoapify

29d · avg $34.95 · 0 Buy Box Wins · stable

2PEastCoastGoodz

29d · avg $20.52 · 0 Buy Box Wins · ↓ falling

3P808DoubleUp

29d · avg $20.53 · 0 Buy Box Wins · ↓ falling

3PLone$tar Deal

29d · avg $37.89 · 0 Buy Box Wins · stable

2PLV Bookie

29d · avg $30.23 · 0 Buy Box Wins · stable

3PVIIANSA LLC

27d · avg $35.24 · 0 Buy Box Wins · ↑ rising

2P-OHB PRODUCTS-

27d · avg $25.72 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$13.82

Severe · 46.9% below MSRP

Severe erosion — floor is $13.82 (46.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

8 3P sellers

Swarming · +1 new · 2 exited

8 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

1P · 26 wins · $19.80

Buy-box is controlled — Amazon.com (1P) leads with 26 wins at $19.80, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $15.67, which is 46.9% below MSRP ($29.49).

2

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 46.9% below MSRP ($29.49).