Categories/Moisturizers/Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B01HOHBS6G
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Neutrogena

The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $20.00 to $24.97 against an MSRP/MAP of $37.39. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$20.00

MAX PRICE ($)

$24.97

AVG PRICE ($)

$24.18

SEVERE EROSION

46.51%

MSRP/MAP ($)

$37.39

Price erosion from MSRP46.51% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $24.97, following a peak of $24.97 during the tracking period. Compared to its MSRP of $37.39, the current price reflects a severe variance of 33.2% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 11 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$24.97
−$12.42
29(100%)
33.22%
3PNYHealthbeauty
New
$36.99
−$0.40
0(0%)
1.07%
3PSpecial Price Center
New
$34.95
−$2.44
0(0%)
6.53%
3PI Buy Direct
New
$34.88
−$2.51
0(0%)
6.71%
3PSTOCKED
New
$23.75
−$13.64
0(0%)
36.48%
3PL&C E-commerce
New
$29.99
−$7.40
0(0%)
19.79%
3PULTRA SUPPLY
New
$46.99
+$9.60
0(0%)
-25.68%
3PQUICKSHOPSTORES
New
$18.95
−$18.44
0(0%)
49.32%
3PBestPriceProducts1
New
$22.00
−$15.39
0(0%)
41.16%
3PSoapify
New
$26.99
−$10.40
0(0%)
27.81%
3PHey Pharma
New
$39.40
+$2.01
0(0%)
-5.38%
3Pcosmeticjoy
New
$17.89
−$19.50
0(0%)
52.15%
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 12 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $37.39

Peak Seller Pressure

9 sellers on Jun 2

Price Trend

Recovering

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +1 on 06/07

Buy-box price fell to a floor of $20.00 before recovering to $24.97. It entered the period already $13.72 below MSRP ($37.39), before any crowding pressure arrived. Seller count peaked at 9 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 4 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (4)
3PSpecial Price Center

Last Jun 15 · $34.95 · 0 Buy Box Wins

3PSTOCKED

Last Jun 27 · $23.75 · 0 Buy Box Wins

3PBestPriceProducts1

Last Jun 3 · $22.00 · 0 Buy Box Wins

3Pcosmeticjoy

Last Jun 8 · $17.89 · 0 Buy Box Wins

Persistent (8)
1PAmazon.com

29d · avg $24.18 · 29 Buy Box Wins · ↑ rising

3PNYHealthbeauty

29d · avg $36.99 · 0 Buy Box Wins · stable

3PI Buy Direct

29d · avg $34.88 · 0 Buy Box Wins · stable

3PL&C E-commerce

29d · avg $28.49 · 0 Buy Box Wins · stable

3PULTRA SUPPLY

29d · avg $46.99 · 0 Buy Box Wins · stable

3PSoapify

29d · avg $26.99 · 0 Buy Box Wins · stable

3PHey Pharma

28d · avg $38.45 · 0 Buy Box Wins · stable

3PQUICKSHOPSTORES

12d · avg $18.81 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$17.39

Severe · 46.5% below MSRP

Severe erosion — floor is $17.39 (46.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

11 3P sellers

Swarming · 4 exited

11 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $24.97

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $24.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $20.00, which is 46.5% below MSRP ($37.39).

2

Audit distribution channels — 11 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $17.89, which is 46.5% below MSRP ($37.39).