Categories/Moisturizers/Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Fragrance Free, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B0725JP4TN
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Fragrance Free, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Fragrance Free, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz

Neutrogena

The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Fragrance Free, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.65 to $24.97 against an MSRP/MAP of $24.97. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$24.65

MAX PRICE ($)

$24.97

AVG PRICE ($)

$24.95

MINIMAL EROSION

1.28%

MSRP/MAP ($)

$24.97

Price erosion from MSRP1.28% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $24.97, following a peak of $24.97 during the tracking period. Compared to its MSRP of $24.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 27d

1P leads with 100% of Buy Box days

1P 1 seller3P 7 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$24.97
+$0.00
27(93%)
0.00%
3PSpecial Price Center
New
$47.99
+$23.02
0(0%)
-92.19%
3PTRADE TRANDS
New
$48.75
+$23.78
0(0%)
-95.23%
3PAbcde Express
New
$48.80
+$23.83
0(0%)
-95.43%
3PSoapify
New
$24.99
+$0.02
0(0%)
-0.08%
3PHey Pharma
New
$39.77
+$14.80
0(0%)
-59.27%
3Pcosmeticjoy
New
$17.69
−$7.28
0(0%)
29.15%
3P808DoubleUp
New
$24.35
−$0.62
0(0%)
2.48%
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, Fragrance Free, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1.7 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 27 out of 29 tracked days. Only 1 of 8 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $24.97

Peak Seller Pressure

8 sellers on Jun 7

Price held at $24.97

Price Trend

Stable

Seller Proliferation

→ Stable

-0.11/day avg · -3 net

Peak +3 on 06/30

Buy-box price stayed between $0.00 and $24.97, largely stable over the period. Price opened right at MSRP ($24.97). Seller count peaked at 8 on 06/07, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 3 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (3)
3PSoapify

Last Jun 23 · $24.99 · 0 Buy Box Wins

3P808DoubleUp

Last Jun 23 · $24.35 · 0 Buy Box Wins

3Pcosmeticjoy

Last Jun 8 · $17.69 · 0 Buy Box Wins

Persistent (5)
1PAmazon.com

27d · avg $24.95 · 27 Buy Box Wins · stable

3PSpecial Price Center

23d · avg $47.99 · 0 Buy Box Wins · stable

3PTRADE TRANDS

23d · avg $48.75 · 0 Buy Box Wins · stable

3PAbcde Express

23d · avg $48.80 · 0 Buy Box Wins · stable

3PHey Pharma

23d · avg $38.18 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$0.32

Minimal · 1.3% below MSRP

Pricing is largely holding — floor sits $0.32 (1.3%) below MSRP, minor drift within an acceptable range.

Seller Activity

7 3P sellers

Swarming · 3 exited

7 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 27 wins · $24.97

Buy-box is controlled — Amazon.com (1P) leads with 27 wins at $24.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 1.3% below MSRP ($24.97).