Categories/Moisturizers/Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

at risk
amazon.comID B004D2C57M
Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz

Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz

Neutrogena

The Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $21.05 to $21.97 against an MSRP/MAP of $21.97. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$21.05

MAX PRICE ($)

$21.97

AVG PRICE ($)

$21.91

MINIMAL EROSION

4.19%

MSRP/MAP ($)

$21.97

Price erosion from MSRP4.19% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $21.97, following a peak of $21.97 during the tracking period. Compared to its MSRP of $21.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 7 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$21.97
+$0.00
29(100%)
0.00%
3PCosmeticRX
New
$21.99
+$0.02
0(0%)
-0.09%
3PI Buy Direct
New
$29.73
+$7.76
0(0%)
-35.32%
3PSTOCKED
New
$20.85
−$1.12
0(0%)
5.10%
3PL&C E-commerce
New
$23.99
+$2.02
0(0%)
-9.19%
3PHerbsDaily
New
$28.50
+$6.53
0(0%)
-29.72%
3PHey Pharma
New
$30.71
+$8.74
0(0%)
-39.78%
3P808DoubleUp
New
$21.50
−$0.47
0(0%)
2.14%
The Buy Box for Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF 30 Sunscreen, Daily Anti-Aging Face Cream with Retinol & Hyaluronic Acid to Fight Fine Lines, Wrinkles, & Dark Spots, 1 fl. oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 8 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $21.97

Peak Seller Pressure

7 sellers on Jun 27

Dropped to $21.05

Price Impact At Peak

$0.92 drop

$21.97 → $21.05

Price Trend

Stable

4.2% recovery vs floor

Seller Proliferation

→ Stable

+0.04/day avg · +1 net

Peak +1 on 06/11

Buy-box price held flat at $21.97 throughout the tracking period. Price opened right at MSRP ($21.97). Seller count peaked at 7 on 06/27 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
New Entrants (1)
3PCosmeticRX

Since Jun 30 · $21.99 · 0 Buy Box Wins

Exited (1)
3PSTOCKED

Last Jun 27 · $20.85 · 0 Buy Box Wins

Persistent (6)
1PAmazon.com

29d · avg $21.91 · 29 Buy Box Wins · stable

3PL&C E-commerce

29d · avg $23.99 · 0 Buy Box Wins · stable

3PHerbsDaily

29d · avg $28.49 · 0 Buy Box Wins · stable

3PHey Pharma

29d · avg $30.98 · 0 Buy Box Wins · stable

3P808DoubleUp

29d · avg $21.79 · 0 Buy Box Wins · ↓ falling

3PI Buy Direct

18d · avg $29.64 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$0.92

Minimal · 4.2% below MSRP

Pricing is largely holding — floor sits $0.92 (4.2%) below MSRP, minor drift within an acceptable range.

Seller Activity

7 3P sellers

Swarming · +1 new · 1 exited

7 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $21.97

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $21.97, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 7 active 3P sellers detected, indicating widespread distribution issues.

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 4.2% below MSRP ($21.97).