Categories/Moisturizers/Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B09GHN9129
Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz

Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz

Olay

The Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $23.98 to $34.94 against an MSRP/MAP of $34.94. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$23.98

MAX PRICE ($)

$34.94

AVG PRICE ($)

$33.43

SEVERE EROSION

31.37%

MSRP/MAP ($)

$34.94

Price erosion from MSRP31.37% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $34.94, following a peak of $34.94 during the tracking period. Compared to its MSRP of $34.94, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$34.94
+$0.00
29(100%)
0.00%
The Buy Box for Olay Collagen Peptide Face Moisturizer, Firming Cream for Women, Fragrance-Free, Non-Greasy - Hydrating, Anti-Aging, Anti-Wrinkle, Smoothing of Fine Lines, Tightening Skin Care - Niacinamide, 1.7 Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $34.94

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $23.98 and $34.94, largely stable over the period. Price opened right at MSRP ($34.94). Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PAmazon.com

29d · avg $33.43 · 29 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$10.96

Severe · 31.4% below MSRP

Severe erosion — floor is $10.96 (31.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

1P · 29 wins · $34.94

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $34.94, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $23.98, which is 31.4% below MSRP ($34.94).

2

Escalate directly with Amazon — The lowest price has dropped to $23.98, which is 31.4% below MSRP ($34.94).