Categories/Moisturizers/Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B007M81B4M
Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz

Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz

Olay

The Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $19.19 to $23.94 against an MSRP/MAP of $27.49. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$19.19

MAX PRICE ($)

$23.94

AVG PRICE ($)

$22.93

SEVERE EROSION

30.19%

MSRP/MAP ($)

$27.49

Price erosion from MSRP30.19% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $23.94, following a peak of $23.94 during the tracking period. Compared to its MSRP of $27.49, the current price reflects a moderate variance of 12.9% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller2P 2 sellers3P 12 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$23.94
−$3.55
29(100%)
12.91%
3Pmjentertainment
New
$23.46
−$4.03
0(0%)
14.66%
3PWooHooo LLC
New
$47.99
+$20.50
0(0%)
-74.57%
3PMyreliablemart
New
$38.75
+$11.26
0(0%)
-40.96%
3PSally Grocers
New
$28.90
+$1.41
0(0%)
-5.13%
3PJOLE LINE
New
$22.90
−$4.59
0(0%)
16.70%
3Pgreat quality products...
New
$36.66
+$9.17
0(0%)
-33.36%
3PBe-Zone
New
$48.00
+$20.51
0(0%)
-74.61%
3PBellice
New
$23.94
−$3.55
0(0%)
12.91%
2Pamazingoutlet23
New
$24.99
−$2.50
0(0%)
9.09%
3PHey Pharma
New
$35.35
+$7.86
0(0%)
-28.59%
3PBudget 4 Shopping
New
$36.95
+$9.46
0(0%)
-34.41%
2PNiceDealz
New
$21.55
−$5.94
0(0%)
21.61%
3PCamelitashop
New
$29.99
+$2.50
0(0%)
-9.09%
3PTheBestShopDotCom
New
$29.97
+$2.48
0(0%)
-9.02%
The Buy Box for Olay Face Moisturizer, Regenerist Micro-Sculpting Cream for Women, Fragrance-Free - Anti-Aging, Anti-Wrinkle, Firming Skin Care - Triple Collagen Cream, Peptide, Hyaluronic Acid, Niacinamide, 1.7oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 15 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $27.49

Peak Seller Pressure

13 sellers on Jun 27

Price held at $23.94

Price Trend

Recovering

Seller Proliferation

→ Stable

+0.07/day avg · +2 net

Peak +2 on 06/27

Buy-box price fell to a floor of $19.19 before recovering to $23.94. It entered the period already $8.30 below MSRP ($27.49), before any crowding pressure arrived. Seller count peaked at 13 on 06/27 — adding +2 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3Pmjentertainment

Last Jun 27 · $23.46 · 0 Buy Box Wins

2PNiceDealz

Last Jun 16 · $21.55 · 0 Buy Box Wins

Persistent (13)
1PAmazon.com

29d · avg $22.93 · 29 Buy Box Wins · ↑ rising

3Pgreat quality products...

29d · avg $37.05 · 0 Buy Box Wins · stable

3PMyreliablemart

29d · avg $38.80 · 0 Buy Box Wins · stable

3PBellice

29d · avg $25.46 · 0 Buy Box Wins · ↓ falling

2Pamazingoutlet23

29d · avg $24.99 · 0 Buy Box Wins · stable

3PHey Pharma

29d · avg $33.96 · 0 Buy Box Wins · ↑ rising

3PTheBestShopDotCom

29d · avg $29.97 · 0 Buy Box Wins · stable

3PWooHooo LLC

28d · avg $47.65 · 0 Buy Box Wins · ↓ falling

3PBudget 4 Shopping

26d · avg $36.95 · 0 Buy Box Wins · stable

3PBe-Zone

18d · avg $48.00 · 0 Buy Box Wins · stable

3PCamelitashop

15d · avg $29.59 · 0 Buy Box Wins · ↑ rising

3PJOLE LINE

7d · avg $22.47 · 0 Buy Box Wins · stable

3PSally Grocers

4d · avg $28.90 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$8.30

Severe · 30.2% below MSRP

Severe erosion — floor is $8.30 (30.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

12 3P sellers

Swarming · 2 exited

12 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $23.94

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $23.94, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $19.19, which is 30.2% below MSRP ($27.49).

2

Audit distribution channels — 12 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $19.19, which is 30.2% below MSRP ($27.49).