Categories/Moisturizers/Olay Face Moisturizer with SPF 15, Complete Face Lotion with Sun Protection, 6.0 oz

Beauty > Skincare > Moisturizers > Face Moisturizers

healthy
walmart.comID 888148
Olay Face Moisturizer with SPF 15, Complete Face Lotion with Sun Protection, 6.0 oz

Olay Face Moisturizer with SPF 15, Complete Face Lotion with Sun Protection, 6.0 oz

Olay

The Olay Face Moisturizer with SPF 15, Complete Face Lotion with Sun Protection, 6.0 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $11.97 against an MSRP/MAP of $11.97. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$11.97

MAX PRICE ($)

$11.97

AVG PRICE ($)

$11.97

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$11.97

Price erosion from MSRP0.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $11.97, following a peak of $11.97 during the tracking period. Compared to its MSRP of $11.97, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller3P 3 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$11.97
+$0.00
25(100%)
0.00%
3PMerchantwisehq llc
New
$16.70
+$4.73
0(0%)
-39.52%
3PHey Pharma
New
$16.70
+$4.73
0(0%)
-39.52%
3PWisermerchant
New
$18.84
+$6.87
0(0%)
-57.39%
The Buy Box for Olay Face Moisturizer with SPF 15, Complete Face Lotion with Sun Protection, 6.0 oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $11.97

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +1 on 06/12

Buy-box price held flat at $11.97 throughout the tracking period. Price opened right at MSRP ($11.97). Seller count peaked at 4 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 1 persistent 3P seller actively cutting prices — driving ongoing erosion.
  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
3PMerchantwisehq llc

Last Jun 26 · $16.70 · 0 Buy Box Wins

Persistent (3)
1PWalmart.com

25d · avg $11.97 · 25 Buy Box Wins · stable

3PHey Pharma

25d · avg $16.78 · 0 Buy Box Wins · ↓ falling

3PWisermerchant

22d · avg $18.90 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

3 3P sellers

Crowded · 1 exited

3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.

Buy Box

Walmart.com

1P · 25 wins · $11.97

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $11.97, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.