Categories/Moisturizers/Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz

Beauty > Skincare > Moisturizers > Face Moisturizers

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walmart.comID 888143
Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz

Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz

Olay

The Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $10.94 against an MSRP/MAP of $10.94. The product's pricing health is currently flagged as healthy.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Minimal erosion

FLOOR PRICE ($)

$10.94

MAX PRICE ($)

$10.94

AVG PRICE ($)

$10.94

MINIMAL EROSION

0.00%

MSRP/MAP ($)

$10.94

Price erosion from MSRP0.00% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $10.94, following a peak of $10.94 during the tracking period. Compared to its MSRP of $10.94, the current price is at or above MSRP — no erosion detected.

Buy Box Distribution

Buy Box Share

1P100% · 24d

1P leads with 100% of Buy Box days

1P 1 seller2P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$10.94
+$0.00
24(96%)
0.00%
2PKav Sales
New
$13.35
+$2.41
0(0%)
-22.03%
3PM7 Ocean
New
$16.88
+$5.94
0(0%)
-54.30%
3PWisermerchant
New
$18.48
+$7.54
0(0%)
-68.92%
The Buy Box for Olay Facial Lotion, Active Hydrating Beauty Facial Moisturizing Lotion, 6 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 24 out of 25 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $10.94

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.04/day avg · -1 net

Peak +1 on 06/12

Buy-box price held flat at $10.94 throughout the tracking period. Price opened right at MSRP ($10.94). Seller count peaked at 4 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 1 seller exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (1)
2PKav Sales

Last Jun 12 · $13.35 · 0 Buy Box Wins

Persistent (3)
1PWalmart.com

24d · avg $10.94 · 24 Buy Box Wins · stable

3PM7 Ocean

25d · avg $16.88 · 0 Buy Box Wins · stable

3PWisermerchant

25d · avg $18.48 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
healthy
Price Erosion

At MSRP

Intact

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P sellers

Controlled · 1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Walmart.com

1P · 24 wins · $10.94

Buy-box is controlled — Walmart.com (1P) leads with 24 wins at $10.94, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.