Beauty > Skincare > Moisturizers > Face Moisturizers

Olay
The OLAY REGENERIST Anti-Aging Face Cream, Firming Moisturizer with Triple Collagen Peptide & Niacinamide, 1.7 oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $23.94 against an MSRP/MAP of $27.49. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$23.94
MAX PRICE ($)
$23.94
AVG PRICE ($)
$23.94
MODERATE EROSION
12.91%
MSRP/MAP ($)
$27.49
The product is currently selling at $23.94, following a peak of $23.94 during the tracking period. Compared to its MSRP of $27.49, the current price reflects a moderate variance of 12.9% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $23.94 −$3.55 | 25(100%) | 12.91% |
Peak Seller Pressure
1 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price held flat at $23.94 throughout the tracking period. It entered the period already $3.55 below MSRP ($27.49), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
25d · avg $23.94 · 25 Buy Box Wins · stable
$3.55
Significant · 12.9% below MSRP
Significant erosion — floor is $3.55 (12.9%) below MSRP; the pricing anchor is under real pressure.
Clean
Clean
No 3P sellers detected — the channel is clean.
Walmart.com
1P · 25 wins · $23.94
Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $23.94, and 3P interference is minimal.
Identify sellers below MAP — The lowest price has dropped to $23.94, which is 12.9% below MSRP ($27.49).
Escalate directly with Walmart — The lowest price has dropped to $23.94, which is 12.9% below MSRP ($27.49).