Categories/Moisturizers/OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide

Beauty > Skincare > Moisturizers > Face Moisturizers

critical
walmart.comID 10322186
OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide

OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide

Olay

The OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.87 to $23.94 against an MSRP/MAP of $30.32. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$18.87

MAX PRICE ($)

$23.94

AVG PRICE ($)

$23.55

SEVERE EROSION

37.76%

MSRP/MAP ($)

$30.32

Price erosion from MSRP37.76% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $23.94, following a peak of $23.94 during the tracking period. Compared to its MSRP of $30.32, the current price reflects a severe variance of 21.0% erosion.

Buy Box Distribution

Buy Box Share

1P92% · 23d
2P8% · 2d

1P leads with 92% of Buy Box days

1P 1 seller2P 2 sellers3P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$23.94
$6.38
23(92%)
21.04%
2PAuthorized Beauty Distribution
New
$19.19
$11.13
2(8%)
36.71%
3PAuthorized Beauty Distribution
New
$19.52
$10.80
0(0%)
35.62%
2PShip It Quick
New
$21.99
$8.33
0(0%)
27.47%
The Buy Box for OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide is primarily held by Walmart.com (1P) with a 92% share, winning the Buy Box for 23 out of 25 tracked days. Only 2 of 4 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $30.32

Peak Seller Pressure

3 sellers on Jun 2

Price Trend

Recovering

Seller Proliferation

Stable

-0.04/day avg · -1 net

Buy-box price fell to a floor of $18.87 before recovering to $23.94. It entered the period already $11.14 below MSRP ($30.32), before any crowding pressure arrived. Seller count peaked at 3 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
2PAuthorized Beauty Distribution

Last Jun 17 · $19.19 · 2 Buy Box Wins

2PShip It Quick

Last Jun 25 · $21.99 · 0 Buy Box Wins

Persistent (2)
1PWalmart.com

25d · avg $23.94 · 23 Buy Box Wins · stable

3PAuthorized Beauty Distribution

13d · avg $19.06 · 0 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$11.45

Severe · 37.8% below MSRP

Severe erosion — floor is $11.45 (37.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P sellers

Controlled · 2 exited

3P activity is limited to 1 seller — controlled, though 2 have since exited.

Buy Box

Walmart.com

1P · 23 wins · $23.94

Buy-box is controlled — Walmart.com (1P) leads with 23 wins at $23.94, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.87, which is 37.8% below MSRP ($30.32).

2

Escalate directly with Walmart — The lowest price has dropped to $16.54, which is 37.8% below MSRP ($30.32).