Beauty > Skincare > Moisturizers > Face Moisturizers

Olay
The OLAY REGENERIST Anti-Aging Face Cream, Hydrating, Anti-Wrinkle, Firming Moisturizer, Skin Care with Triple Collagen Peptide & Niacinamide was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $18.87 to $23.94 against an MSRP/MAP of $30.32. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$18.87
MAX PRICE ($)
$23.94
AVG PRICE ($)
$23.55
SEVERE EROSION
37.76%
MSRP/MAP ($)
$30.32
The product is currently selling at $23.94, following a peak of $23.94 during the tracking period. Compared to its MSRP of $30.32, the current price reflects a severe variance of 21.0% erosion.
Buy Box Share
1P leads with 92% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PWalmart.com· Top | New | $23.94 −$6.38 | 23(92%) | 21.04% |
2PAuthorized Beauty Distribution | New | $19.19 −$11.13 | 2(8%) | 36.71% |
3PAuthorized Beauty Distribution | New | $19.52 −$10.80 | 0(0%) | 35.62% |
2PShip It Quick | New | $21.99 −$8.33 | 0(0%) | 27.47% |
Peak Seller Pressure
3 sellers on Jun 2
Price Trend
Recovering
Seller Proliferation
→ Stable
-0.04/day avg · -1 net
Buy-box price fell to a floor of $18.87 before recovering to $23.94. It entered the period already $11.14 below MSRP ($30.32), before any crowding pressure arrived. Seller count peaked at 3 on 06/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 17 · $19.19 · 2 Buy Box Wins
Last Jun 25 · $21.99 · 0 Buy Box Wins
25d · avg $23.94 · 23 Buy Box Wins · stable
13d · avg $19.06 · 0 Buy Box Wins · ↑ rising
$11.45
Severe · 37.8% below MSRP
Severe erosion — floor is $11.45 (37.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P sellers
Controlled · 2 exited
3P activity is limited to 1 seller — controlled, though 2 have since exited.
Walmart.com
1P · 23 wins · $23.94
Buy-box is controlled — Walmart.com (1P) leads with 23 wins at $23.94, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $18.87, which is 37.8% below MSRP ($30.32).
Escalate directly with Walmart — The lowest price has dropped to $16.54, which is 37.8% below MSRP ($30.32).