Categories/Moisturizers/Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 12738151615
Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz

Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz

Olay

The Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price ranged from $26.24 to $31.44 against an MSRP/MAP of $34.94. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$26.24

MAX PRICE ($)

$31.44

AVG PRICE ($)

$29.78

SEVERE EROSION

24.90%

MSRP/MAP ($)

$34.94

Price erosion from MSRP24.90% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $31.44, following a peak of $31.44 during the tracking period. Compared to its MSRP of $34.94, the current price reflects a moderate variance of 10.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 25d

1P leads with 100% of Buy Box days

1P 1 seller
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$31.44
−$3.50
25(100%)
10.02%
The Buy Box for Olay Super Cream with Sunscreen SPF 30, Lightweight Face Moisturizer with Sun Protection, 5-in-1 Skin Care Benefits - Hydrating, Brightening, Firming - Niacinamide, Vitamin C, Collagen Peptide, 1.7oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 25 out of 25 tracked days.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $34.94

Peak Seller Pressure

1 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Buy-box price stayed between $26.24 and $31.44, largely stable over the period. It entered the period already $3.50 below MSRP ($34.94), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (1)
1PWalmart.com

25d · avg $29.78 · 25 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$8.70

Severe · 24.9% below MSRP

Severe erosion — floor is $8.70 (24.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Walmart.com

1P · 25 wins · $31.44

Buy-box is controlled — Walmart.com (1P) leads with 25 wins at $31.44, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $26.24, which is 24.9% below MSRP ($34.94).

2

Escalate directly with Walmart — The lowest price has dropped to $26.24, which is 24.9% below MSRP ($34.94).