Categories/Moisturizers/Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz

Beauty > Skincare > Moisturizers > Face Moisturizers

at risk
walmart.comID 34334528
Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz

Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz

Olay

The Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz was tracked for 25 day(s). During this period, the Buybox price ranged between Buy box price was $18.78 against an MSRP/MAP of $23.48. The product's pricing health is currently flagged as at risk.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$18.78

MAX PRICE ($)

$18.78

AVG PRICE ($)

$18.78

SEVERE EROSION

20.02%

MSRP/MAP ($)

$23.48

Price erosion from MSRP20.02% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $18.78, following a peak of $18.78 during the tracking period. Compared to its MSRP of $23.48, the current price reflects a severe variance of 20.0% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 24d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PWalmart.com· Top
New
$18.78
−$4.70
24(96%)
20.02%
3PCornerstone
New
$18.78
−$4.70
0(0%)
20.02%
3PSSEnterprises
New
$23.95
+$0.47
0(0%)
-2.00%
The Buy Box for Olay Total Effects Face Moisturizer SPF 30, 1.7 fl oz is primarily held by Walmart.com (1P) with a 100% share, winning the Buy Box for 24 out of 25 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $23.48

Peak Seller Pressure

3 sellers on Jun 18

Price held at $18.78

Price Trend

Stable

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +2 on 06/18

Buy-box price held flat at $18.78 throughout the tracking period. It entered the period already $4.70 below MSRP ($23.48), before any crowding pressure arrived. Seller count peaked at 3 on 06/18 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 25-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PCornerstone

Last Jun 21 · $18.78 · 0 Buy Box Wins

3PSSEnterprises

Last Jun 21 · $23.95 · 0 Buy Box Wins

Persistent (1)
1PWalmart.com

24d · avg $18.78 · 24 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
at risk
Price Erosion

$4.70

Severe · 20.0% below MSRP

Severe erosion — floor is $4.70 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 2 exited

3P activity is limited to 2 sellers — controlled, though 2 have since exited.

Buy Box

Walmart.com

1P · 24 wins · $18.78

Buy-box is controlled — Walmart.com (1P) leads with 24 wins at $18.78, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $18.78, which is 20.0% below MSRP ($23.48).

2

Escalate directly with Walmart — The lowest price has dropped to $18.78, which is 20.0% below MSRP ($23.48).