Categories/Moisturizers/Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B0BQRQR5CQ
Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz

Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz

Olay

The Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $22.78 to $31.99 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$22.78

MAX PRICE ($)

$31.99

AVG PRICE ($)

$27.43

SEVERE EROSION

34.90%

MSRP/MAP ($)

$34.99

Price erosion from MSRP34.90% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $31.99, following a peak of $31.99 during the tracking period. Compared to its MSRP of $34.99, the current price reflects a minimal variance of 8.6% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$31.99
$3.00
29(100%)
8.57%
3PJOLE LINE
New
$26.90
$8.09
0(0%)
23.12%
3PTriplenet Pricing INC
New
$56.94
+$21.95
0(0%)
-62.73%
The Buy Box for Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $34.99

Peak Seller Pressure

3 sellers on Jun 3

Dropped to $23.99

Price Impact At Peak

$2.12 drop

$26.11$23.99

Price Trend

Recovering

13.9% recovery vs floor

Seller Proliferation

Stable

-0.04/day avg · -1 net

Peak +1 on 06/03

Buy-box price fell to a floor of $22.78 before recovering to $31.99. It entered the period already $8.88 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 3 on 06/03, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PJOLE LINE

Last Jun 13 · $26.90 · 0 Buy Box Wins

3PTriplenet Pricing INC

Last Jun 12 · $56.94 · 0 Buy Box Wins

Persistent (1)
1PAmazon.com

29d · avg $27.43 · 29 Buy Box Wins · ↑ rising

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$12.21

Severe · 34.9% below MSRP

Severe erosion — floor is $12.21 (34.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P sellers

Controlled · 2 exited

3P activity is limited to 2 sellers — controlled, though 2 have since exited.

Buy Box

Amazon.com

1P · 29 wins · $31.99

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $31.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $22.78, which is 34.9% below MSRP ($34.99).

2

Escalate directly with Amazon — The lowest price has dropped to $22.78, which is 34.9% below MSRP ($34.99).