Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Olay
The Olay Vitamin C MAX Face Moisturizer, Brightening Cream for Women, Hydrating, Evens Tone, Dark Spot & Hyperpigmentation Reduction, Glowing Skin Care - Niaciniamide, Peptides 1.7 Oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $22.78 to $31.99 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$22.78
MAX PRICE ($)
$31.99
AVG PRICE ($)
$27.43
SEVERE EROSION
34.90%
MSRP/MAP ($)
$34.99
The product is currently selling at $31.99, following a peak of $31.99 during the tracking period. Compared to its MSRP of $34.99, the current price reflects a minimal variance of 8.6% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $31.99 −$3.00 | 29(100%) | 8.57% |
3PJOLE LINE | New | $26.90 −$8.09 | 0(0%) | 23.12% |
3PTriplenet Pricing INC | New | $56.94 +$21.95 | 0(0%) | -62.73% |
Peak Seller Pressure
3 sellers on Jun 3
Dropped to $23.99
Price Impact At Peak
$2.12 drop
$26.11 → $23.99
Price Trend
Recovering
13.9% recovery vs floor
Seller Proliferation
→ Stable
-0.04/day avg · -1 net
Peak +1 on 06/03
Buy-box price fell to a floor of $22.78 before recovering to $31.99. It entered the period already $8.88 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 3 on 06/03, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period
Watchlist
No new sellers in recent period.
Last Jun 13 · $26.90 · 0 Buy Box Wins
Last Jun 12 · $56.94 · 0 Buy Box Wins
29d · avg $27.43 · 29 Buy Box Wins · ↑ rising
$12.21
Severe · 34.9% below MSRP
Severe erosion — floor is $12.21 (34.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P sellers
Controlled · 2 exited
3P activity is limited to 2 sellers — controlled, though 2 have since exited.
Amazon.com
1P · 29 wins · $31.99
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $31.99, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $22.78, which is 34.9% below MSRP ($34.99).
Escalate directly with Amazon — The lowest price has dropped to $22.78, which is 34.9% below MSRP ($34.99).