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You can view 3P seller crowding, buy box ownership, and price erosion trends of products. You can also request a free report for your product.

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Categories/Moisturizers/PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical

ID B09C1LW874

PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz

Purito

The PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price ranged from $12.48 to $18.00 against an MSRP/MAP of $23.00. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days

Last updated Jun 30, 2026

Price Overview

Severe erosion

FLOOR PRICE ($)

$12.48

MAX PRICE ($)

$18.00

AVG PRICE ($)

$16.23

SEVERE EROSION

45.74%

MSRP/MAP ($)

$23.00

Price erosion from MSRP45.74% below MSRP

Jun 2, 2026Jun 30, 2026

The product is currently selling at $18.00, following a peak of $18.00 during the tracking period. Compared to its MSRP of $23.00, the current price reflects a severe variance of 21.7% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 29d

2P leads with 100% of Buy Box days

2P 5 sellers

Seller	Condition	Current Price ($)	Buy Box Days	Erosion (%)
2PPURITO KOREA· Top	New	$18.00 −$5.00	29(100%)	21.74%
2PARCHE	New	$18.00 −$5.00	0(0%)	21.74%
2PShenouda Enterprises LLC	New	$16.05 −$6.95	0(0%)	30.22%
2PJ+E Supply	New	$18.00 −$5.00	0(0%)	21.74%
2PCutiemango USA	New	$18.00 −$5.00	0(0%)	21.74%

The Buy Box for PURITO Oat Calming Gel Cream | Face Moisturizer for Blemish Calm & Lightweight Hydration | All skin types, sensitive and blemish-prone skin | Non-Comedogenic | Korean Skincare, 100mL, 3.38 fl.oz is primarily held by PURITO KOREA (2P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 5 total sellers have won the Buy Box.

Seller Density vs. Price Erosion

Buy-box priceActive sellers (scaled)MSRP $23.00

Peak Seller Pressure

4 sellers on Jun 2

Price Trend

Recovering

Seller Proliferation

→ Stable

0/day avg · 0 net

Peak +1 on 06/12

Buy-box price fell to a floor of $12.48 before recovering to $18.00. It entered the period already $6.95 below MSRP ($23.00), before any crowding pressure arrived. Seller count peaked at 4 on 06/02 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

1 seller exited with no new entrants — competitive pressure may be easing.

New Entrants (0)

No new sellers in recent period.

Exited (1)

2PShenouda Enterprises LLC

Last Jun 16 · $16.05 · 0 Buy Box Wins

Persistent (4)

2PPURITO KOREA

29d · avg $16.27 · 29 Buy Box Wins · ↑ rising

2PARCHE

29d · avg $17.33 · 0 Buy Box Wins · stable

2PCutiemango USA

29d · avg $17.33 · 0 Buy Box Wins · stable

2PJ+E Supply

10d · avg $18.00 · 0 Buy Box Wins · stable

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.

Key Findings

critical

Price Erosion

$10.52

Severe · 45.7% below MSRP

Severe erosion — floor is $10.52 (45.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean · 1 exited

No 3P sellers detected — the channel is clean.

Buy Box

PURITO KOREA

2P · 29 wins · $18.00

Buy-box is controlled — PURITO KOREA (2P) leads with 29 wins at $18.00, and 3P interference is minimal.

Recommended Actions

Immediate pricing intervention required — The lowest price has dropped to $12.48, which is 45.7% below MSRP ($23.00).

Escalate directly with Amazon — The lowest price has dropped to $12.48, which is 45.7% below MSRP ($23.00).