Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

Roc
The RoC Retinol Correxion Max Daily Hydration Anti-Aging Face Moisturizer with Hyaluronic Acid, Oil Free Skin Care Cream for Fine Lines, Dark Spots, Post-Acne Scars, Retinol Moisturizer, 1.7 Ounces was tracked for 28 day(s). During this period, the Buybox price ranged between Buy box price ranged from $20.46 to $28.47 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$20.46
MAX PRICE ($)
$28.47
AVG PRICE ($)
$28.18
SEVERE EROSION
41.53%
MSRP/MAP ($)
$34.99
The product is currently selling at $28.47, following a peak of $28.47 during the tracking period. Compared to its MSRP of $34.99, the current price reflects a moderate variance of 18.6% erosion.
Buy Box Share
1P leads with 100% of Buy Box days
Seller | Condition | Current Price ($) | Buy Box Days | Erosion (%) |
|---|---|---|---|---|
1PAmazon.com· Top | New | $28.47 −$6.52 | 28(100%) | 18.63% |
Peak Seller Pressure
1 sellers on Jun 2
Price Trend
Stable
Seller Proliferation
→ Stable
0/day avg · 0 net
Buy-box price stayed between $20.46 and $28.47, largely stable over the period. It entered the period already $6.52 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 1 on 06/02 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Jun 28 vs last 3 days of 28-day tracking period
No new sellers in recent period.
No sellers exited in recent period.
28d · avg $28.18 · 28 Buy Box Wins · stable
$14.53
Severe · 41.5% below MSRP
Severe erosion — floor is $14.53 (41.5%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean
Clean
No 3P sellers detected — the channel is clean.
Amazon.com
1P · 28 wins · $28.47
Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $28.47, and 3P interference is minimal.
Immediate pricing intervention required — The lowest price has dropped to $20.46, which is 41.5% below MSRP ($34.99).
Escalate directly with Amazon — The lowest price has dropped to $20.46, which is 41.5% below MSRP ($34.99).