Categories/Moisturizers/Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin

Beauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Face Moisturizers

critical
amazon.comID B000NWGCZ2
Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin

Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin

Vanicream

The Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin was tracked for 29 day(s). During this period, the Buybox price ranged between Buy box price was $13.56 against an MSRP/MAP of $16.43. The product's pricing health is currently flagged as critical.

Showing Results for Past 30 days
Last updated Jun 30, 2026
Price Overview
Moderate erosion

FLOOR PRICE ($)

$13.56

MAX PRICE ($)

$13.56

AVG PRICE ($)

$13.56

MODERATE EROSION

17.47%

MSRP/MAP ($)

$16.43

Price erosion from MSRP17.47% below MSRP
Jun 2, 2026Jun 30, 2026

The product is currently selling at $13.56, following a peak of $13.56 during the tracking period. Compared to its MSRP of $16.43, the current price reflects a moderate variance of 17.5% erosion.

Buy Box Distribution

Buy Box Share

1P100% · 29d

1P leads with 100% of Buy Box days

1P 1 seller3P 17 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
1PAmazon.com· Top
New
$13.56
−$2.87
29(100%)
17.47%
3PNYHealthbeauty
New
$25.69
+$9.26
0(0%)
-56.36%
3PI Buy Direct
New
$28.74
+$12.31
0(0%)
-74.92%
3PWisermerchant
New
$21.04
+$4.61
0(0%)
-28.06%
3PMr. Medical
New
$21.87
+$5.44
0(0%)
-33.11%
3PHerbsDaily
New
$26.65
+$10.22
0(0%)
-62.20%
3PPharmacyStoreStruff
New
$24.99
+$8.56
0(0%)
-52.10%
3POTC Drugstore Online
New
$13.56
−$2.87
0(0%)
17.47%
3PiHerb
New
$21.18
+$4.75
0(0%)
-28.91%
3PHonest Medical
New
$25.31
+$8.88
0(0%)
-54.05%
3PThrifty White Health Essentials
New
$18.58
+$2.15
0(0%)
-13.09%
3Pgreat quality products...
New
$22.53
+$6.10
0(0%)
-37.13%
3PVitabox
New
$17.42
+$0.99
0(0%)
-6.03%
3PAllThatUNeed
New
$28.95
+$12.52
0(0%)
-76.20%
3PHey Pharma
New
$25.20
+$8.77
0(0%)
-53.38%
3PNKAM
New
$25.99
+$9.56
0(0%)
-58.19%
3PNew Road Health Supply
New
$28.39
+$11.96
0(0%)
-72.79%
3Pepharmastore
New
$22.94
+$6.51
0(0%)
-39.62%
The Buy Box for Vanicream Moisturizing Skin Cream with Pump Dispenser - 16 fl oz (1 lb) - Moisturizer Formulated Without Common Irritants for Those with Sensitive Skin is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 18 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $16.43

Peak Seller Pressure

18 sellers on Jun 2

Price Trend

Stable

Seller Proliferation

→ Stable

-0.07/day avg · -2 net

Peak +1 on 06/11

Buy-box price held flat at $13.56 throughout the tracking period. It entered the period already $2.87 below MSRP ($16.43), before any crowding pressure arrived. Seller count peaked at 18 on 06/02, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller Churn and Influx

Comparing sellers before Jun 28 vs last 3 days of 29-day tracking period

Watchlist

  • 4 persistent 3P sellers actively cutting prices — driving ongoing erosion.
  • 2 sellers exited with no new entrants — competitive pressure may be easing.
New Entrants (0)

No new sellers in recent period.

Exited (2)
3PNew Road Health Supply

Last Jun 26 · $28.39 · 0 Buy Box Wins

3POTC Drugstore Online

Last Jun 21 · $13.56 · 0 Buy Box Wins

Persistent (16)
1PAmazon.com

29d · avg $13.56 · 29 Buy Box Wins · stable

3PNYHealthbeauty

29d · avg $25.69 · 0 Buy Box Wins · stable

3PI Buy Direct

29d · avg $28.28 · 0 Buy Box Wins · ↑ rising

3Pgreat quality products...

29d · avg $22.38 · 0 Buy Box Wins · stable

3PWisermerchant

29d · avg $20.23 · 0 Buy Box Wins · stable

3PMr. Medical

29d · avg $21.87 · 0 Buy Box Wins · stable

3PVitabox

29d · avg $17.45 · 0 Buy Box Wins · stable

3PPharmacyStoreStruff

29d · avg $25.44 · 0 Buy Box Wins · ↓ falling

3PHerbsDaily

29d · avg $26.50 · 0 Buy Box Wins · ↑ rising

3PAllThatUNeed

29d · avg $28.95 · 0 Buy Box Wins · stable

3PHey Pharma

29d · avg $25.41 · 0 Buy Box Wins · ↓ falling

3PNKAM

29d · avg $25.99 · 0 Buy Box Wins · stable

3PiHerb

29d · avg $21.01 · 0 Buy Box Wins · stable

3PHonest Medical

29d · avg $26.15 · 0 Buy Box Wins · ↓ falling

3Pepharmastore

29d · avg $22.94 · 0 Buy Box Wins · stable

3PThrifty White Health Essentials

26d · avg $18.72 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$2.87

Significant · 17.5% below MSRP

Significant erosion — floor is $2.87 (17.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

17 3P sellers

Swarming · 2 exited

17 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

1P · 29 wins · $13.56

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $13.56, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 17 active 3P sellers detected, indicating widespread distribution issues.

2

Identify sellers below MAP — The lowest price has dropped to $13.56, which is 17.5% below MSRP ($16.43).

3

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 17.5% below MSRP ($16.43).