Categories/Personal Care/CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz
healthy

Buy-box price is 17.8% below MSRP and a 1P seller controls the listing

The CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $13.97 to $13.99 against an MSRP/MAP of $16.99. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Aug 31, 2026

Price Overview

FLOOR PRICE ($)

$13.97

MAX PRICE ($)

$13.99

AVG PRICE ($)

$13.97

EROSION (%)

17.78%

MSRP/MAP ($)

$16.99

Price erosion from MSRP
Moderate17.78% below MSRP
MinimalModerateSevere

The product hit a low of $13.97, following a peak of $13.99 during the tracking period. Compared to its MSRP of $16.99, the floor price reflects a moderate variance of 17.78% erosion.

Tracking window: Aug 1, 2026Aug 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$13.97
−$3.02 below MSRP
31d (100%)
17.78%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $16.99
Peak seller pressure1 seller on Aug 1Highest count during tracking window
Price impact at peak−$3.02$16.99$13.97
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $0.00 and $13.99, largely stable over the period. It entered the period already $3.02 below MSRP ($16.99), before any crowding pressure arrived. Seller count peaked at 1 on 08/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$3.02

Significant17.8% below MSRP

Significant erosion — floor is $3.02 (17.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.97, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $13.97, which is 17.8% below MSRP ($16.99).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 17.8% below MSRP ($16.99).

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