Buy-box price is 17.8% below MSRP and a 1P seller controls the listing

The CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $13.97 to $13.99 against an MSRP/MAP of $16.99. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$13.97
MAX PRICE ($)
$13.99
AVG PRICE ($)
$13.97
EROSION (%)
17.78%
MSRP/MAP ($)
$16.99
The product hit a low of $13.97, following a peak of $13.99 during the tracking period. Compared to its MSRP of $16.99, the floor price reflects a moderate variance of 17.78% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $13.97 −$3.02 below MSRP | 31d (100%) | 17.78% |
The Buy Box for CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.
Buy-box price stayed between $0.00 and $13.99, largely stable over the period. It entered the period already $3.02 below MSRP ($16.99), before any crowding pressure arrived. Seller count peaked at 1 on 08/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$3.02
Significant erosion — floor is $3.02 (17.8%) below MSRP; the pricing anchor is under real pressure.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $13.97, and 3P interference is minimal.
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Monitor 3P seller crowding, Buy Box shifts & price erosion for your product.