Categories/Personal Care/CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz
critical

Buy-box price is 45.3% below MSRP and a 1P seller controls the listing

CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz

CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz

Cerave·
ID B0FXNHDWM7

The CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz was tracked for 30 day(s). During this period, the Buy Box price ranged from $9.30 to $13.97 against an MSRP/MAP of $16.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$9.30

MAX PRICE ($)

$13.97

AVG PRICE ($)

$13.59

EROSION (%)

45.26%

MSRP/MAP ($)

$16.99

Price erosion from MSRP
Severe45.26% below MSRP
MinimalModerateSevere

The product hit a low of $9.30, following a peak of $13.97 during the tracking period. Compared to its MSRP of $16.99, the floor price reflects a severe variance of 45.26% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$13.97
−$3.02 below MSRP
30d (100%)
17.78%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide, Vitamin E + Niacinamide + Ceramides, Oil Free, Travel Size 1.62 oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $16.99
Peak seller pressure1 seller on Oct 1Highest count during tracking window
Price impact at peak−$4.25$16.99 → $12.74
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $9.30 before recovering to $13.97. It entered the period already $4.25 below MSRP ($16.99), before any crowding pressure arrived. Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$7.69

Severe45.3% below MSRP

Severe erosion — floor is $7.69 (45.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $13.97, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $9.30, which is 45.3% below MSRP ($16.99).

2

Escalate directly with Amazon — The lowest price has dropped to $9.30, which is 45.3% below MSRP ($16.99).

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