Categories/Personal Care/medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide, Vitamin C, AHA/BHA | Deep Cleansing, Hydrating Formula | Easy and Effective, 13.52 fl.oz
critical

Buy-box price is 30.6% below MSRP and a 2P seller controls the listing

medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide, Vitamin C, AHA/BHA | Deep Cleansing, Hydrating Formula | Easy and Effective, 13.52 fl.oz

medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide, Vitamin C, AHA/BHA | Deep Cleansing, Hydrating Formula | Easy and Effective, 13.52 fl.oz

Medicube·
ID B0FNWJFQFM

The medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide, Vitamin C, AHA/BHA | Deep Cleansing, Hydrating Formula | Easy and Effective, 13.52 fl.oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $15.12 to $19.80 against an MSRP/MAP of $21.80. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Aug 31, 2026

Price Overview

FLOOR PRICE ($)

$15.12

MAX PRICE ($)

$19.80

AVG PRICE ($)

$18.86

EROSION (%)

30.64%

MSRP/MAP ($)

$21.80

Price erosion from MSRP
Severe30.64% below MSRP
MinimalModerateSevere

The product hit a low of $15.12, following a peak of $19.80 during the tracking period. Compared to its MSRP of $21.80, the floor price reflects a severe variance of 30.64% erosion.

Tracking window: Aug 1, 2026 – Aug 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PMedicube & Aprilskin· Top
New
$15.12
−$6.68 below MSRP
31d (100%)
30.64%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide, Vitamin C, AHA/BHA | Deep Cleansing, Hydrating Formula | Easy and Effective, 13.52 fl.oz is primarily held by Medicube & Aprilskin (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $21.80
Peak seller pressure1 seller on Aug 1Highest count during tracking window
Price impact at peak−$2.00$21.80 → $19.80
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $19.80 to $15.12 — a $4.68 drop over 31 days. It entered the period already $2.00 below MSRP ($21.80), before any crowding pressure arrived. Seller count peaked at 1 on 08/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$6.68

Severe30.6% below MSRP

Severe erosion — floor is $6.68 (30.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Medicube & Aprilskin

Controlled2P · 31 wins

Buy-box is controlled — Medicube & Aprilskin (2P) leads with 31 wins at $15.12, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $15.12, which is 30.6% below MSRP ($21.80).

2

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 30.6% below MSRP ($21.80).

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