Buy-box price is 9.2% below MSRP and a 2P seller controls the listing
The medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide, Vitamin C, AHA/BHA | Deep Cleansing, Hydrating Formula | Easy and Effective, 13.52 fl.oz was tracked for 21 day(s). During this period, the Buy Box price was $19.80 against an MSRP/MAP of $21.80. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$19.80
MAX PRICE ($)
$19.80
AVG PRICE ($)
$19.80
EROSION (%)
9.17%
MSRP/MAP ($)
$21.80
The product held steady at $19.80 throughout the tracking period. Compared to its MSRP of $21.80, the floor price reflects a minimal variance of 9.17% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PMedicube & Aprilskin· Top | New | $19.80 −$2.00 below MSRP | 19d (90%) | 9.17% |
1PAmazon.com | New | N/A at MSRP | 1d (5%) | N/A |
The Buy Box for medicube Kojic Acid Turmeric Brightening Body Wash | Gentle Shower Gel for Uneven Skin | Niacinamide, Vitamin C, AHA/BHA | Deep Cleansing, Hydrating Formula | Easy and Effective, 13.52 fl.oz is primarily held by Medicube & Aprilskin (2P) with a 95% share, winning the Buy Box for 19 out of 21 tracked days. All 2 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $0.00 and $19.80, largely stable over the period. It entered the period already $2.00 below MSRP ($21.80), before any crowding pressure arrived. Seller count peaked at 1 on 09/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 27 vs last 3 days of 21-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$2.00
Moderate erosion — floor price is $2.00 (9.2%) below MSRP and slipping.
Clean Channel
No 3P sellers detected — the channel is clean.
Medicube & Aprilskin
Buy-box is controlled — Medicube & Aprilskin (2P) leads with 19 wins at $19.80, and 3P interference is minimal.
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