Buy-box price is 47.0% below MSRP and a 1P seller controls the listing
The Neutrogena, Sport Face Sunscreen SPF 70+, Oil-Free, Sweat and Water-Resistant, Broad-Spectrum UVA/UVB, 2.5 Fl Oz was tracked for 31 day(s). During this period, the Buy Box price ranged from $7.07 to $11.88 against an MSRP/MAP of $13.35. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$7.07
MAX PRICE ($)
$11.88
AVG PRICE ($)
$11.57
EROSION (%)
47.04%
MSRP/MAP ($)
$13.35
The product hit a low of $7.07, following a peak of $11.88 during the tracking period. Compared to its MSRP of $13.35, the floor price reflects a severe variance of 47.04% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $11.88 −$1.47 below MSRP | 31d (100%) | 11.01% |
3Pglobal-wholesale | New | $20.93 +$7.58 above MSRP | 0d (0%) | -56.78% |
3PAmazonFresh | New | $8.28 −$5.07 below MSRP | 0d (0%) | 37.98% |
3PThrifty White Health Essentials | New | $18.16 +$4.81 above MSRP | 0d (0%) | -36.03% |
3PHey Pharma | New | $21.43 +$8.08 above MSRP | 0d (0%) | -60.52% |
2PRozoin | New | $9.99 −$3.36 below MSRP | 0d (0%) | 25.17% |
2PJohnson's Deals & Discounts | New | $9.99 −$3.36 below MSRP | 0d (0%) | 25.17% |
3PBargain Bot | New | $15.24 +$1.89 above MSRP | 0d (0%) | -14.16% |
2PKelco Store | New | $9.99 −$3.36 below MSRP | 0d (0%) | 25.17% |
2PHot Items For Less LLC | New | $9.99 −$3.36 below MSRP | 0d (0%) | 25.17% |
3Pgreat quality products... | New | $20.33 +$6.98 above MSRP | 0d (0%) | -52.28% |
3PAbcde Express | New | $22.95 +$9.60 above MSRP | 0d (0%) | -71.91% |
3P✅✅Precise Auto CORP✅✅ Fast Shipping.!!! | New | $24.00 +$10.65 above MSRP | 0d (0%) | -79.78% |
3PI Buy Direct | New | $19.61 +$6.26 above MSRP | 0d (0%) | -46.89% |
The Buy Box for Neutrogena, Sport Face Sunscreen SPF 70+, Oil-Free, Sweat and Water-Resistant, Broad-Spectrum UVA/UVB, 2.5 Fl Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 14 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $7.07 and $11.88, largely stable over the period. It entered the period already $1.47 below MSRP ($13.35), before any crowding pressure arrived. Seller count peaked at 12 on 10/01, easing off since — adding -3 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$6.28
Severe erosion — floor is $6.28 (47.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
9 3P Sellers
9 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $11.88, and 3P interference is minimal.
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