Buy-box price is 17.7% below MSRP and a 1P seller controls the listing
The Neutrogena, Sport Face Sunscreen SPF 70+, Oil-Free, Sweat and Water-Resistant, Broad-Spectrum UVA/UVB, 2.5 Fl Oz was tracked for 29 day(s). During this period, the Buy Box price ranged from $10.99 to $11.88 against an MSRP/MAP of $13.35. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$10.99
MAX PRICE ($)
$11.88
AVG PRICE ($)
$11.85
EROSION (%)
17.68%
MSRP/MAP ($)
$13.35
The product hit a low of $10.99, following a peak of $11.88 during the tracking period. Compared to its MSRP of $13.35, the floor price reflects a moderate variance of 17.68% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $11.88 −$1.47 below MSRP | 27d (93%) | 11.01% |
3PAllThatUNeed | New | $22.95 +$9.60 above MSRP | 0d (0%) | -71.91% |
3Pgreat quality products... | New | $20.33 +$6.98 above MSRP | 0d (0%) | -52.28% |
3POTCRx4u | New | $17.29 +$3.94 above MSRP | 0d (0%) | -29.51% |
2PBartholomew Hunt's Mercantile | New | $9.99 −$3.36 below MSRP | 0d (0%) | 25.17% |
2PKelco Store | New | $9.99 −$3.36 below MSRP | 0d (0%) | 25.17% |
3PRobinson West LLC | New | $12.99 −$0.36 below MSRP | 0d (0%) | 2.70% |
3PI Buy Direct | New | $19.01 +$5.66 above MSRP | 0d (0%) | -42.40% |
3PHey Pharma | New | $21.85 +$8.50 above MSRP | 0d (0%) | -63.67% |
2PHot Items For Less LLC | New | $11.88 −$1.47 below MSRP | 0d (0%) | 11.01% |
3PAbcde Express | New | $22.95 +$9.60 above MSRP | 0d (0%) | -71.91% |
3PThrifty White Health Essentials | New | $17.34 +$3.99 above MSRP | 0d (0%) | -29.89% |
3P✅✅Precise Auto CORP✅✅ Fast Shipping.!!! | New | $24.00 +$10.65 above MSRP | 0d (0%) | -79.78% |
3PBargain Bot | New | $15.24 +$1.89 above MSRP | 0d (0%) | -14.16% |
3Pglobal-wholesale | New | $20.93 +$7.58 above MSRP | 0d (0%) | -56.78% |
3PHerbsDaily | New | $20.85 +$7.50 above MSRP | 0d (0%) | -56.18% |
The Buy Box for Neutrogena, Sport Face Sunscreen SPF 70+, Oil-Free, Sweat and Water-Resistant, Broad-Spectrum UVA/UVB, 2.5 Fl Oz is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 27 out of 29 tracked days. Only 1 of 16 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $10.99 before recovering to $11.88. It entered the period already $2.36 below MSRP ($13.35), before any crowding pressure arrived. Seller count peaked at 14 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 29-day tracking period
4 3P sellers exited the listing — channel cleanup signal.
5 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$2.36
Significant erosion — floor is $2.36 (17.7%) below MSRP; the pricing anchor is under real pressure.
12 3P Sellers
12 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 27 wins at $11.88, and 3P interference is minimal.
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