Buy-box price is 33.2% below MSRP and a 1P seller controls the listing
The Oral-B Rechargeable Electric Toothbrush, iO5 Customizable Clean, 5 Cleaning Modes, Visual Pressure Sensor to Protect Gums, Travel Case, Black was tracked for 29 day(s). During this period, the Buy Box price ranged from $86.79 to $119.99 against an MSRP/MAP of $129.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$86.79
MAX PRICE ($)
$119.99
AVG PRICE ($)
$98.89
EROSION (%)
33.23%
MSRP/MAP ($)
$129.99
The product hit a low of $86.79, following a peak of $119.99 during the tracking period. Compared to its MSRP of $129.99, the floor price reflects a severe variance of 33.23% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $89.99 −$40.00 below MSRP | 20d (69%) | 30.77% |
2PAmazon Resale | New | $94.99 −$35.00 below MSRP | 1d (3%) | 26.93% |
2PBookworm LLC | New | $90.00 −$39.99 below MSRP | 0d (0%) | 30.76% |
3PTriplenet Pricing INC | New | $172.14 +$42.15 above MSRP | 0d (0%) | -32.43% |
3PAmerica Wholesale Inc | New | $170.97 +$40.98 above MSRP | 0d (0%) | -31.53% |
3PEssence of Quality ™ (S/N Recorded) | New | $153.56 +$23.57 above MSRP | 0d (0%) | -18.13% |
3Pthe deal finder | New | $134.69 +$4.70 above MSRP | 0d (0%) | -3.62% |
3PNR SONA CORP | New | $170.99 +$41.00 above MSRP | 0d (0%) | -31.54% |
3PLone$tar Deal | New | $183.47 +$53.48 above MSRP | 0d (0%) | -41.14% |
2Psupply it llc | New | $119.00 −$10.99 below MSRP | 0d (0%) | 8.45% |
3PBroward Exchange | New | $99.99 −$30.00 below MSRP | 0d (0%) | 23.08% |
The Buy Box for Oral-B Rechargeable Electric Toothbrush, iO5 Customizable Clean, 5 Cleaning Modes, Visual Pressure Sensor to Protect Gums, Travel Case, Black is primarily held by Amazon.com (1P) with a 95% share, winning the Buy Box for 20 out of 29 tracked days. Only 2 of 11 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $86.79 and $119.99, largely stable over the period. It entered the period already $43.20 below MSRP ($129.99), before any crowding pressure arrived. Seller count peaked at 8 on 09/27 — adding +4 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 29-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
3 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$43.20
Severe erosion — floor is $43.20 (33.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
7 3P Sellers
7 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 20 wins at $89.99, and 3P interference is minimal.
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