Buy-box price is 23.1% below MSRP and a 1P seller controls the listing
The Oral-B Rechargeable Electric Toothbrush, iO5 Customizable Clean, 5 Cleaning Modes, Visual Pressure Sensor to Protect Gums, Travel Case, Black was tracked for 31 day(s). During this period, the Buy Box price was $99.99 against an MSRP/MAP of $129.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$99.99
MAX PRICE ($)
$99.99
AVG PRICE ($)
$99.99
EROSION (%)
23.08%
MSRP/MAP ($)
$129.99
The product held steady at $99.99 throughout the tracking period. Compared to its MSRP of $129.99, the floor price reflects a severe variance of 23.08% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $99.99 −$30.00 below MSRP | 31d (100%) | 23.08% |
3PLone$tar Deal | New | $183.47 +$53.48 above MSRP | 0d (0%) | -41.14% |
2Psupply it llc | New | $119.00 −$10.99 below MSRP | 0d (0%) | 8.45% |
2PBookworm LLC | New | $180.00 +$50.01 above MSRP | 0d (0%) | -38.47% |
3PBroward Exchange | New | $75.00 −$54.99 below MSRP | 0d (0%) | 42.30% |
3PEssence of Quality ™ (S/N Recorded) | New | $182.13 +$52.14 above MSRP | 0d (0%) | -40.11% |
3PTriplenet Pricing INC | New | $158.52 +$28.53 above MSRP | 0d (0%) | -21.95% |
3Psupply it llc | New | $119.00 −$10.99 below MSRP | 0d (0%) | 8.45% |
The Buy Box for Oral-B Rechargeable Electric Toothbrush, iO5 Customizable Clean, 5 Cleaning Modes, Visual Pressure Sensor to Protect Gums, Travel Case, Black is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 8 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $99.99 throughout the tracking period. It entered the period already $30.00 below MSRP ($129.99), before any crowding pressure arrived. Seller count peaked at 6 on 08/09 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period
3 3P sellers exited the listing — channel cleanup signal.
4 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$30.00
Severe erosion — floor is $30.00 (23.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $99.99, and 3P interference is minimal.
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