Buy-box price is 38.8% below MSRP and a 1P seller controls the listing
The Oral-B Rechargeable Electric Toothbrush, iO5 Customizable Clean, 5 Cleaning Modes, Visual Pressure Sensor to Protect Gums, Travel Case, Black was tracked for 31 day(s). During this period, the Buy Box price was $89.99 against an MSRP/MAP of $146.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$89.99
MAX PRICE ($)
$89.99
AVG PRICE ($)
$89.99
EROSION (%)
38.78%
MSRP/MAP ($)
$146.99
The product held steady at $89.99 throughout the tracking period. Compared to its MSRP of $146.99, the floor price reflects a severe variance of 38.78% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $89.99 −$57.00 below MSRP | 12d (39%) | 38.78% |
2PBookworm LLC | New | $90.00 −$56.99 below MSRP | 0d (0%) | 38.77% |
2Psupply it llc | New | $129.00 −$17.99 below MSRP | 0d (0%) | 12.24% |
3PAmerica Wholesale Inc | New | $170.97 +$23.98 above MSRP | 0d (0%) | -16.31% |
3PTriplenet Pricing INC | New | $155.30 +$8.31 above MSRP | 0d (0%) | -5.65% |
3Psupply it llc | New | $129.99 −$17.00 below MSRP | 0d (0%) | 11.57% |
3Pthe deal finder | New | $125.69 −$21.30 below MSRP | 0d (0%) | 14.49% |
3PLone$tar Deal | New | $179.99 +$33.00 above MSRP | 0d (0%) | -22.45% |
3PBroward Exchange | New | $89.99 −$57.00 below MSRP | 0d (0%) | 38.78% |
3PGo For a Profit | New | $125.65 −$21.34 below MSRP | 0d (0%) | 14.52% |
3PEssence of Quality ™ (S/N Recorded) | New | $137.56 −$9.43 below MSRP | 0d (0%) | 6.42% |
The Buy Box for Oral-B Rechargeable Electric Toothbrush, iO5 Customizable Clean, 5 Cleaning Modes, Visual Pressure Sensor to Protect Gums, Travel Case, Black is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 12 out of 31 tracked days. Only 1 of 11 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $89.99 throughout the tracking period. It entered the period already $57.00 below MSRP ($146.99), before any crowding pressure arrived. Seller count peaked at 8 on 10/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
3 persistent 3P sellers actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
5 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$57.00
Severe erosion — floor is $57.00 (38.8%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
8 3P Sellers
8 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 12 wins at $89.99, and 3P interference is minimal.
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