Categories/Personal Care/TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
healthy

Buy-box price is 16.8% below MSRP and a 1P seller controls the listing

TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)

Therabreath·
ID B00IRKRK9O

The TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2) was tracked for 29 day(s). During this period, the Buy Box price was $14.97 against an MSRP/MAP of $18.00. The product's pricing health is currently flagged as healthy.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$14.97

MAX PRICE ($)

$14.97

AVG PRICE ($)

$14.97

EROSION (%)

16.83%

MSRP/MAP ($)

$18.00

Price erosion from MSRP
Moderate16.83% below MSRP
MinimalModerateSevere

The product held steady at $14.97 throughout the tracking period. Compared to its MSRP of $18.00, the floor price reflects a moderate variance of 16.83% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

93%1P
1P · 1 seller, 93% share2P · 1 seller, 0% share3P · 2 sellers, 0% share
Sellers won
1 of 4tracked sellers
Changed hands
0 timesover 29 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$14.97
−$3.03 below MSRP
27d (93%)
16.83%
3PMr. Medical
New
$24.73
+$6.73 above MSRP
0d (0%)
-37.39%
2PAmazon Resale
New
$13.71
−$4.29 below MSRP
0d (0%)
23.83%
3PHey Pharma
New
$30.07
+$12.07 above MSRP
0d (0%)
-67.06%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 27 out of 29 tracked days. Only 1 of 4 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $18.00
Peak seller pressure4 sellers on Sep 1Highest count during tracking window
Price impact at peak−$3.03$18.00 → $14.97
Price trendStableBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price held flat at $14.97 throughout the tracking period. It entered the period already $3.03 below MSRP ($18.00), before any crowding pressure arrived. Seller count peaked at 4 on 09/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 29-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (3)

Key Findings

healthy
Price Erosion

$3.03

Significant16.8% below MSRP

Significant erosion — floor is $3.03 (16.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

2 3P Sellers

Controlled1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 27 wins

Buy-box is controlled — Amazon.com (1P) leads with 27 wins at $14.97, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $14.97, which is 16.8% below MSRP ($18.00).

2

Escalate directly with Amazon — The lowest price has dropped to $9.63, which is 16.8% below MSRP ($18.00).

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