Buy-box price is 42.9% below MSRP and a 2P seller controls the listing

The 20V MAX Cordless Drill Driver, Brushless, 70 N·m, 1/2 Inch Electric Drill, 2 Speed, 2 Batteries and Charger Included was tracked for 31 day(s). During this period, the Buy Box price ranged from $39.99 to $69.99 against an MSRP/MAP of $69.99. The product's pricing health is currently flagged as critical.
FLOOR PRICE ($)
$39.99
MAX PRICE ($)
$69.99
AVG PRICE ($)
$54.31
EROSION (%)
42.86%
MSRP/MAP ($)
$69.99
The product hit a low of $39.99, following a peak of $69.99 during the tracking period. Compared to its MSRP of $69.99, the floor price reflects a severe variance of 42.86% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PEZDEALZNOW· Top | New | $39.99 −$30.00 below MSRP | 22d (71%) | 42.86% |
1PAmazon.com | New | N/A at MSRP | 8d (26%) | N/A |
3PEZDEALZNOW· Top | New | $89.99 +$20.00 above MSRP | 0d (0%) | -28.58% |
The Buy Box for 20V MAX Cordless Drill Driver, Brushless, 70 N·m, 1/2 Inch Electric Drill, 2 Speed, 2 Batteries and Charger Included is primarily held by EZDEALZNOW (2P) with a 73% share, winning the Buy Box for 22 out of 31 tracked days. Only 2 of 3 total sellers have won the Buy Box.
Buy-box price stayed between $0.00 and $69.99, largely stable over the period. It entered the period already $69.99 below MSRP ($69.99), before any crowding pressure arrived. Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$30.00
Severe erosion — floor is $30.00 (42.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 2 have since exited.
EZDEALZNOW
Buy-box is controlled — EZDEALZNOW (2P) leads with 22 wins at $39.99, and 3P interference is minimal.
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