Categories/Power Drills/AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger
critical

Buy-box price is 30.6% below MSRP and a 2P seller controls the listing

AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger

AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger

Avid Power·
ID B0FM837VNM

The AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger was tracked for 31 day(s). During this period, the Buy Box price ranged from $24.98 to $35.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$24.98

MAX PRICE ($)

$35.99

AVG PRICE ($)

$26.53

EROSION (%)

30.59%

MSRP/MAP ($)

$35.99

Price erosion from MSRP
Severe30.59% below MSRP
MinimalModerateSevere

The product hit a low of $24.98, following a peak of $35.99 during the tracking period. Compared to its MSRP of $35.99, the floor price reflects a severe variance of 30.59% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%2P
2P · 2 sellers, 100% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PAvid Power· Top
New
$25.99
−$10.00 below MSRP
31d (100%)
27.79%
2PAmazon Resale
New
$30.20
−$5.79 below MSRP
0d (0%)
16.09%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger is primarily held by Avid Power (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $35.99
Peak seller pressure2 sellers on Jul 14Highest count during tracking window
Price impact at peak+$1.01$24.98 → $25.99
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.0/day avg · +1 net

Buy-box price stayed between $24.98 and $35.99, largely stable over the period. It entered the period already $11.01 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/14 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

critical
Price Erosion

$11.01

Severe30.6% below MSRP

Severe erosion — floor is $11.01 (30.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Avid Power

Controlled2P · 31 wins

Buy-box is controlled — Avid Power (2P) leads with 31 wins at $25.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.98, which is 30.6% below MSRP ($35.99).

2

Escalate directly with Amazon — The lowest price has dropped to $24.98, which is 30.6% below MSRP ($35.99).

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