Categories/Power Drills/AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger
at risk

Buy-box price is 25.0% below MSRP and a 2P seller controls the listing

AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger

AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger

Avid Power·
ID B0FM837VNM

The AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger was tracked for 23 day(s). During this period, the Buy Box price ranged from $26.99 to $35.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$26.99

MAX PRICE ($)

$35.99

AVG PRICE ($)

$28.16

EROSION (%)

25.01%

MSRP/MAP ($)

$35.99

Price erosion from MSRP
Severe25.01% below MSRP
MinimalModerateSevere

The product hit a low of $26.99, following a peak of $35.99 during the tracking period. Compared to its MSRP of $35.99, the floor price reflects a severe variance of 25.01% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%2P
2P · 2 sellers, 100% share
Sellers won
2 of 2tracked sellers
Changed hands
2 timesover 23 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PSHARP LION· Top
New
$26.99
−$9.00 below MSRP
18d (78%)
25.01%
2PAvid Power
New
$35.99
at MSRP
5d (22%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger is primarily held by SHARP LION (2P) with a 78% share, winning the Buy Box for 18 out of 23 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $35.99
Peak seller pressure2 sellers on Sep 7Highest count during tracking window
Price impact at peak$0.00$35.99 → $35.99
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -1 net

Buy-box price declined from $35.99 to $26.99 — a $9.00 drop over 23 days. Price opened right at MSRP ($35.99). Seller count peaked at 2 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 23-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

at risk
Price Erosion

$9.00

Severe25.0% below MSRP

Severe erosion — floor is $9.00 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

Clean1 exited

No 3P sellers detected — the channel is clean.

Buy Box

SHARP LION

Controlled2P · 18 wins

Buy-box is controlled — SHARP LION (2P) leads with 18 wins at $26.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $26.99, which is 25.0% below MSRP ($35.99).

2

Escalate directly with Amazon — The lowest price has dropped to $26.99, which is 25.0% below MSRP ($35.99).

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