Categories/Power Drills/AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger

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critical
amazon.comID B0FM837VNM
AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger

AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger

Avid Power

The AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger was tracked for 31 day(s). During this period, the Buybox price ranged between Buy box price ranged from $24.98 to $35.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as critical.

Showing Results for Past 31 days
Last updated Jul 31, 2026
Price Overview
Severe erosion

FLOOR PRICE ($)

$24.98

MAX PRICE ($)

$35.99

AVG PRICE ($)

$26.53

SEVERE EROSION

30.59%

MSRP/MAP ($)

$35.99

Price erosion from MSRP30.59% below MSRP
Jul 1, 2026Jul 31, 2026

The product is currently selling at $25.99, following a peak of $35.99 during the tracking period. Compared to its MSRP of $35.99, the current price reflects a severe variance of 27.8% erosion.

Buy Box Distribution

Buy Box Share

2P100% · 31d

2P leads with 100% of Buy Box days

2P 2 sellers
Seller
Condition
Current Price ($)
Buy Box Days
Erosion (%)
2PAvid Power· Top
New
$25.99
−$10.00
31(100%)
27.79%
2PAmazon Resale
New
$30.20
−$5.79
0(0%)
16.09%
The Buy Box for AVID POWER 12V Cordless Drill, 3/8-Inch Keyless Chuck, High-Speed 1400 RPM & 25+1 Torque Control, Electric Power Drill Kit with 21pcs Bits, Battery and Charger is primarily held by Avid Power (2P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller Density vs. Price Erosion
Buy-box priceActive sellers (scaled)MSRP $35.99

Peak Seller Pressure

2 sellers on Jul 14

Price held at $25.99

Price Trend

Stable

7.1% recovery vs floor

Seller Proliferation

→ Stable

+0.03/day avg · +1 net

Peak +1 on 07/14

Buy-box price stayed between $24.98 and $35.99, largely stable over the period. It entered the period already $11.01 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 2 on 07/14 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller Churn and Influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New Entrants (0)

No new sellers in recent period.

Exited (0)

No sellers exited in recent period.

Persistent (2)
2PAvid Power

31d · avg $26.53 · 31 Buy Box Wins · ↑ rising

2PAmazon Resale

18d · avg $31.81 · 0 Buy Box Wins · ↓ falling

New Entrants — Sellers who appeared for the first time in the recent period.Exited — Sellers active earlier but absent in the recent period.Persistent — Sellers present throughout both the early and recent periods.
Key Findings
critical
Price Erosion

$11.01

Severe · 30.6% below MSRP

Severe erosion — floor is $11.01 (30.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean

Clean

No 3P sellers detected — the channel is clean.

Buy Box

Avid Power

2P · 31 wins · $25.99

Buy-box is controlled — Avid Power (2P) leads with 31 wins at $25.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.98, which is 30.6% below MSRP ($35.99).

2

Escalate directly with Amazon — The lowest price has dropped to $24.98, which is 30.6% below MSRP ($35.99).